Tag Archives: Offensive

Offensive and Defensive Planning to Keep Your Head in Your Money Game

John Rampton November 14, 2021 Whatever sport you prefer, you’re definitely aware that your team needs to play both sides of the ball. Even if you prefer the offense over the defense or vice versa, both are essential in winning the game. I mean Tom Brady, LeBron James, Mike Trout, or Cristiano Ronaldo can put … Continue reading Offensive and Defensive Planning to Keep Your Head in Your Money Game

Going on the offensive: The use of attack sites in reputation management

Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018   In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management

37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception

Small Business 101: The Digital Charm Offensive

Darnelle O’Brien — May 11, 2017 Follow @thekissagency— May 11, 2017 Winning over your customers in person with your charm might still do the trick, however, the digital world is entirely different. Your customers make decisions themselves, without the pressure of face-to-face interactions. Instead, their decision to stay on your website or to purchase your … Continue reading Small Business 101: The Digital Charm Offensive