Kim Cornwall MalseedMarch 3, 2015 Now that we’ve covered the basics of lead nurture drip email campaigns, it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy … Continue reading Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
Louis FoongFebruary 27, 2015 Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through … Continue reading Nurture Your Leads With Narrative [Infographic]
Kim Cornwall MalseedFebruary 19, 2015 Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of … Continue reading Lead Nurture Drip Email Campaigns 101: Getting Started
Andrew SheridanFebruary 7, 2015 B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing … Continue reading Measuring The Impact Of Your Email Nurture Campaigns
Dale RobertsFebruary 6, 2015 This final blog in our five part series focuses on nurturing your network and being in service to your customers. Jill Rowley is a thought leader in the field of social selling. When she was a rep at Salesforce she would seek out content, read articles, summarise them into bullet points … Continue reading Nurture Your Network and Be in Service to Your Customers
Leo Strupczewski November 19, 2014 Gary Vaynerchuk, one of the biggest digital marketing big brains out there, likes to say that marketers ruin everything. What he’s saying is that a few of us find something new that works and the rest of us flock to it, use it entirely too much, and completely degrade its … Continue reading Two Ways Marketers Ruin Email Nurture Campaigns: How to Avoid Both
