Ines Temple — February 4, 2019 Follow @inestemple — February 4, 2019 Job seekers are often surprised when they don’t receive a job offer after an interview. They wonder, “Why wasn’t I selected? What went wrong?” But imagine this scenario: I want to work in your company, but in my interview with you, I sit … Continue reading Nothing Sells Better than Enthusiasm in the Job Interview
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. Len Shneyder on October 9, 2018 For nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you’re looking around the room, don’t –I’m … Continue reading Why nothing matters more than your email’s subject line
William Gadea — August 6, 2018 — August 6, 2018 You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. Second, that … Continue reading There is Nothing Magical About 95% Statistical Significance
Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!
Barry Roos — October 13, 2017 Follow @roosites — October 13, 2017 This expression is as true today as it was when it was first uttered by Benjamin Franklin. I thought of this expression when I received an email recently. It was from a client who I’ve had for several years. They were a bit … Continue reading Nothing Ventured, Nothing Gained
Rick Goodman — September 18, 2017 Follow @DrRickGoodman — September 18, 2017 qimono / Pixabay It’s a common conundrum—and as a motivational speaker, it’s something I see all the time: Team leaders want to motivate their people, but don’t necessarily have the resources to provide salary bumps or additional PTO days. I’ve written about this … Continue reading 3 Powerful Ways to Motivate Your Team (That Have Nothing to Do with Money)
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Julie Joyce on August 15, 2017 I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy … Continue reading How to generate ideas when competitive analysis shows you nothing
Bob Apollo — May 12, 2017 Follow @bobapollo— May 12, 2017 Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even apparently well-qualified prospects, after carefully evaluating their options, are deciding to stick with the status quo and not change anything – at least for the moment. … Continue reading Competing Against “Do Nothing” And “Do Something Completely Different”
Steph Marsh — March 7, 2017 — March 7, 2017 Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are that video – the one that made you drop everything you were doing and indulge in distraction … Continue reading Why Your Video is Nothing More than a Cheap Commercial
Chris Abraham — February 13, 2017 Follow @chrisabraham— February 13, 2017 Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy? You could pander to your base as a marketing … Continue reading There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
