Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Tag Archives: Nike
Social Media Skills Are Really Social
Social media as a practice is nearly a decade old. But for many of us, this job skill is a fairly new requirement. So how do you learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s challenging. Most experts … Continue reading Social Media Skills Are Really Social
Random Posts on
X loses legal battle against California’s anti-hate speech law
Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually
Selling Yourself in an Interview Without “Selling” at All
7 of the Best Hashtag Tracking Tools to Try
Let’s Get Serious With Auto Responders!
Crafting Outreach Emails
5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
Extended Reality (XR): How It’s Changing Work and Employment
