May 14, 2025 Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture BY Grace Snelling Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired … Continue reading Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture
May 05, 2025 Trump’s tariffs are starting to hit the busiest port in the country. Next come the store shelves BY Hunter Schwarz The effects of President Donald Trump’s tariff policies are already appearing at America’s busiest port, and its top official says that shortages could begin showing up on store shelves in as early as … Continue reading Trump’s tariffs are starting to hit the busiest port in the country. Next comes store shelves
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
We Are Witnessing The Next Phase Of Digital Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2025 Alphabet, Amazon, and Microsoft are projected to spend more than $250 billion on capital expenditures needed to support generative AI (GAI) services in 2025 on public cloud servers. Morningstar analysts believe the trend is similar to what … Continue reading We Are Witnessing The Next Phase Of Digital Advertising
March 15, 2025 How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level BY Jocelyn Mintz How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding … Continue reading How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level
March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know. Craig Schinn on February 28, 2025 I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I … Continue reading Why independent CDPs are disappearing (and what comes next)
February 28, 2025 Bic’s CEO explains why he’s stepping down at 46, and what’s next Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. BY Sam Becker Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the … Continue reading Bic’s CEO explains why he’s stepping down at 46, and what’s next
