Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now
VerticalResponse — September 12, 2019 Follow @VR4SmallBiz — September 12, 2019 A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email newsletters yield an astounding 4,300 percent ROI. The best email newsletters aren’t salesy. Rather, they provide value that helps subscribers solve problems, … Continue reading How to Use Email Newsletters to Nurture Sales
Charlotte Rowe — March 3, 2019 — March 3, 2019 Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid … Continue reading Dos and Don’ts to Improve Your Email Marketing Newsletters
Susan Friesen — January 15, 2019 Follow @eVisionMedia — January 15, 2019 Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking … Continue reading 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
Julie Paci — January 11, 2019 — January 11, 2019 Table of Contents When should I send my email newsletters? What are the best days to send your emails Days to avoid sending out your newsletter How to choose a day to send your newsletter What’s the best time to send your newsletter? B2B vs … Continue reading When’s the Best Time to Send Your Email Newsletters?
Jeff Pulvino — December 21, 2018 Follow @jeffpulvino — December 21, 2018 Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into … Continue reading 7 Ways to Create Email Newsletters Your Customers Will Want to Read and Share
Christopher Gillespie — November 6, 2018 Follow @findawaymedia — November 6, 2018 Despite all the eulogies, email – and specifically, newsletters – are a red hot marketing channel. Some 3.8 billion people use email and 32 percent of people sign up for a company’s newsletter when they’re thinking of buying. Yet newsletters don’t get much … Continue reading 5 Things Exceptional Newsletters Do Differently
Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Jessica Foster on November 5, 2018 Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join … Continue reading Stop monthly newsletters: Learn how to make the most of your email list
Joao Romao — August 20, 2018 Follow @joaoromaolx — August 20, 2018 Nowadays, consumers expect a lot more from the companies they buy from. They want to know the company’s history, their values, and their culture. The relevance of the brand’s social component is changing and so are the manners in which companies engage with … Continue reading Newsletters & Sharing: How Viral Can Your Newsletter Be?
Sandra Chung — March 30, 2018 Follow @sandrogynous — March 30, 2018 “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis … Continue reading 7 Tips for Creating More Engaging Newsletters