Cath Andrews — June 16, 2017 — June 16, 2017 Receiving mail used to be a rare and precious thing… Nowadays? Not so much! With the sheer volume of email we collectively send and receive every day, it’s a wonder we find time for real life at all. And for you, that’s a problem… As … Continue reading Increase Your Newsletter Open Rate by 40% With 1 Minute of Work
Jillian Matlaga — March 10, 2017 — March 10, 2017 We’ve previously said that we don’t think that email newsletters are the best way to generate leads but, just like anything else, there is a time and place for everything. While newsletters aren’t the best at attracting new people to buy a product, we do … Continue reading How to: Determine the Best Newsletter Strategy for You
Dave Charest — February 16, 2017 Follow @DaveCharest— February 16, 2017 I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for … Continue reading What’s the Best Length for My Email Newsletter?
Kassia Gardner — December 3, 2016 Follow @spindletreecopy— December 3, 2016 Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is … Continue reading 5 Copywriting Tips to Improve Your Email Newsletter
by Chandra Clarke Follow @Scribendi_IncOctober 26, 2016 Think about how many emails you’ve spent unnecessary amounts of time writing—crafting the perfect sentences to convey the right message, rereading and editing, drafting and revisiting until you’re finally satisfied enough to send your final product off into the mysterious inbox of the recipient. You probably don’t want … Continue reading Newsletter Writing Tips That Will Get Your Emails Opened, Read, and Clicked
by Brittany Berger Follow @bberg1010October 23, 2016 Confession: I’m a recovering newsletter addict. In fact, just over a year ago I wrote about my favorite newsletters and why you should subscribe to more of them in general. To bask in the glory of an inbox full of interesting reading, getting to know your favorite bloggers … Continue reading How to Be Ruthless With Your Newsletter Subscriptions
by Sarah Beth JonesOctober 7, 2016 Email marketing can be very effective. Unlike fliers and other mail, it’s relatively inexpensive and easy to access. But you have to be careful and do it right. Email can be an extremely personal thing. You’re delivering a message directly to someone’s inbox. You need to make sure it’s … Continue reading Here’s Why Your Email Newsletter Isn’t Working
by Emma McCarthy Follow @TinyWriterAugust 24, 2016 An email campaign provides an immediate way to connect with your audience and generates one of the highest ROI. During the dawn of social media, email campaigns were dismissed as being past it. However, this year experts have noted resurgence in email marketing and with buzzwords such as … Continue reading 6 Tips for Creating an Effective Newsletter
by Shelby Clarke July 17, 2016July 17, 2016 After working in the inbound marketing world for two years, the amount of newsletters and blog notifications that I get every day has become understandably overwhelming. And I’m not one to mindlessly sign up for every newsletter I see. I appreciate great content and learning new things, … Continue reading What All Marketers Can Learn from the InVision Email Newsletter
by Kevin Ho July 17, 2016 Follow @mayoshrimpJuly 17, 2016 Do you have a WordPress site? Are you trying to grow an email list? If so, then there’s few tactics that work as well as a good old-fashioned newsletter popup. The reason newsletter popups are so effective is because they can be triggered strategically while … Continue reading 6 Flammable WordPress Popups For Explosive Newsletter Growth
