by VerticalResponse June 29, 2016 Follow @VR4SmallBizJune 29, 2016 If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In fact, it’s so effective that 64 percent of marketing specialists worldwide use this tactic to connect with their customer base. … Continue reading Read All About It! 7 Steps to An Effective Email Newsletter
Tag Archives: Newsletter
Can an Email Newsletter Be a Selfless Gift to Subscribers?
by Sally McGraw June 19, 2016June 19, 2016 You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales as service, and I’m warming to the idea. Here’s … Continue reading Can an Email Newsletter Be a Selfless Gift to Subscribers?
5 Ecommerce Newsletter Campaigns Designed for Customer Engagement
by Karolina Jasvinaite May 13, 2016May 13, 2016 On average, retailers send two to five ecommerce newsletter emails each month. This means that email marketers create dozens of emails every year and most retailers have entire teams devoted to their function. Why? Because 89% of marketers say emails are their biggest lead driver and on … Continue reading 5 Ecommerce Newsletter Campaigns Designed for Customer Engagement
Measuring the Performance of Your Newsletter
by VerticalResponse May 2, 2016 Follow @VR4SmallBizMay 2, 2016 As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple … Continue reading Measuring the Performance of Your Newsletter
Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
Boost Your Newsletter Open Rates With These 5 Simple Tips
by Cath Andrews April 18, 2016April 18, 2016 Do you ever send out a newsletter and get the impression you’re talking to yourself? You know the feeling. You spend hours researching great information, finding the most attractive images. You put the whole thing together in a well-worded document, targeted to your readers. Feeling rather satisfied, … Continue reading Boost Your Newsletter Open Rates With These 5 Simple Tips
How to Write an Awesome Newsletter
by Ivana Kitanovic March 10, 2016March 10, 2016 Your company is facing tough times deciding how to engage customers and even gain new ones. You come up with a solution: email newsletter. That’s only the beginning of the story. Composing the right newsletter that would captivate recipients is a tough job that requires a great … Continue reading How to Write an Awesome Newsletter
Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
by VerticalResponse February 1, 2016 Follow @VR4SmallBizFebruary 1, 2016 A big-shot marketing pro and hefty budget aren’t required to successfully market your small business. In fact, businesses everywhere use email marketing as a powerful tool to build customer relationships and attract and retain new clients. No matter your business, email marketing can work for you. … Continue reading Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
When to Redesign Your Newsletter
by Sally McGraw January 24, 2016January 24, 2016 Every once in a while, I come home to find that my husband has rearranged the artwork on our walls. Which, generally speaking, causes me to lose my mind. Because once I’ve figured out a system or configuration that I like, trust, and know works, my tendency … Continue reading When to Redesign Your Newsletter
Make It Useful: Adding Value to Your Newsletter
by Sally McGraw November 18, 2015November 18, 2015 When people sign up for your email newsletter, they probably know what they’re getting into. If you’re a shop, they’ll expect new product updates and sales notices. If you’re a corporation, they’ll anticipate hearing about new projects and leadership shifts. If you’re a blogger, they’ll count on … Continue reading Make It Useful: Adding Value to Your Newsletter
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