The tax would apply from January 1 to tech companies that earn more than AU$250 million ($160 million) a year in revenue from Australia. BY Associated Press The Australian government said Thursday it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations. The tax would apply … Continue reading Australia wants to tax Meta, Alphabet, and other platforms if they don’t pay for news
U.K. marketers say they’re relying on AI to connect with shoppers for the holiday season. Constantine von Hoffman on December 12, 2024 It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study … Continue reading AI-powered martech news and releases: December 12
It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. Constantine von Hoffman on December 5, 2024 Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report … Continue reading AI-powered martech news and releases: December 5
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions. Constantine von Hoffman on November 21, 2024 Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit … Continue reading AI-powered martech releases and news: November 21
November 20, 2024 News influencers are overwhelmingly male. No wonder there’s a Republican bias As trust in mainstream media fades, influencers are acting like the next generation’s news anchors. Two-thirds of them are men. BY Henry Chandonnet “News influencers” are social media translators, conveying the day’s biggest stories via TikTok commentary or Instagram graphic. They also … Continue reading News influencers are overwhelmingly male. No wonder there’s a Republican bias
AI is beginning to add its power to the challenging marketing attribution space. Constantine von Hoffman on November 7, 2024 Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from … Continue reading AI-powered martech news and releases: November 7
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much. Constantine von Hoffman on October 31, 2024 Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. … Continue reading AI-powered martech news and releases: October 31
77% of U.S. workers say they don’t know how to use their new AI tools, according to a new report. Constantine von Hoffman on October 24, 2024 More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found … Continue reading AI-powered martech news and releases: October 24
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. Constantine von Hoffman on October 17, 2024 Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults … Continue reading AI-powered martech news and releases: October 17
