Tag Archives: Networks

How Georgia-Pacific connects with customers on retail media networks

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks

IAB releases new guidelines as retail media networks mature

Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature

88% of brands say they’re pressured to use retailers’ media networks

RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks

FTC orders Mastercard to open debit transactions to competing payment networks

EU charges Apple over NFC payment restrictions on iOS devices   Matt Brian @m4tt As the European Commission continues to look into whether Apple has abused its market dominance by restricting mobile payments on iOS devices, Executive Vice-President Margrethe Vestager today confirmed that it has formally charged the iPhone maker, which could result in a … Continue reading FTC orders Mastercard to open debit transactions to competing payment networks

DoubleVerify announces measurement tools for retail media networks

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks

Best Affiliate Networks – Highest Paying Affiliate Networks to Earn Cash Today

Aneeca Younas Last updated: 24 March 2022 Affiliate marketing is a great way to earn a stream of passive income. However, it can also be a gamble. Without proper research, you might find it difficult to join the right programs. After all, who wants to promote products that might not have a good ROI? However, … Continue reading Best Affiliate Networks – Highest Paying Affiliate Networks to Earn Cash Today