Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Chris Wood on January 5, 2024 In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth … Continue reading 2024 Predictions: Retail media networks
Tag Archives: Networks
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks
IAB releases new guidelines as retail media networks mature
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature
Retailers invest in GenAI and media networks
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks
88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks
FTC orders Mastercard to open debit transactions to competing payment networks
EU charges Apple over NFC payment restrictions on iOS devices Matt Brian @m4tt As the European Commission continues to look into whether Apple has abused its market dominance by restricting mobile payments on iOS devices, Executive Vice-President Margrethe Vestager today confirmed that it has formally charged the iPhone maker, which could result in a … Continue reading FTC orders Mastercard to open debit transactions to competing payment networks
2023 Predictions: Retail media networks
As more advertisers flock to retail media networks, here’s how the networks will evolve. Chris Wood on December 30, 2022 Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where … Continue reading 2023 Predictions: Retail media networks
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks. Constantine von Hoffman on August 3, 2022 Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. … Continue reading Why we care about retail media networks
Best Affiliate Networks – Highest Paying Affiliate Networks to Earn Cash Today
Aneeca Younas Last updated: 24 March 2022 Affiliate marketing is a great way to earn a stream of passive income. However, it can also be a gamble. Without proper research, you might find it difficult to join the right programs. After all, who wants to promote products that might not have a good ROI? However, … Continue reading Best Affiliate Networks – Highest Paying Affiliate Networks to Earn Cash Today