We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024 IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
May 02, 2024 The 3 kinds of networks you need in your career In his new book ?Careers Unleashed,? Asad Husain shares how to build a robust and authentic professional network. BY Asad Husain In 2010, I was working for Dun & Bradstreet, based in New Jersey, as VP of HR International. I received a message … Continue reading The 3 kinds of networks you need in your career
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Chris Wood on January 5, 2024 In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth … Continue reading 2024 Predictions: Retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks
