Ashley Kimler July 22, 2020 The world has changed a lot in 2020, and many businesses have realized that not only is it possible for their employees to work from home but that it may also be beneficial. Indeed, 75% of remote workers say they’re more productive when they get to work from home because … Continue reading The Types of Tools Your Employees Need to Work From Home Permanently
Vinod Janapala July 20, 2020 The markets are amidst being big chaos and the forecasts for the economy have been predicting a unique global recession. No, we have not gone back to the year of 2008, but the Great Recession and the memories of it are still fresh which might just make it more the … Continue reading COVID-19 Financial Survival Guide: What You Need to Know
Pam Aungst July 17, 2020 In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving … Continue reading What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand
Erika Giles July 1, 2020 The term minimum viable product or MVP tends to be thrown around a lot in the startup world. If you have heard the term and still don’t understand what it actually means, you’re not alone. A simple way to describe MVP is as a cake pop version of a three-tiered … Continue reading What Is a Minimum Viable Product? What You Need to Know
Steven Imke June 29, 2020 When I meet a new client who wants to start a business for the first time, I can get a pretty good sense of their potential for success depending on the kind of questions they ask me. Based on their questions, I mentally group them into either rabbits or foxes. … Continue reading Why You Need to Be a Fox and Not a Rabbit When It Comes to Business
The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
Victoria Taylor June 26, 2020 By 2040, as much as 95% of shopping will be facilitated by eCommerce. This means good news to eCommerce owners like yourself, who will be in high demand. But it’s also bad news for you because it means the competition in eCommerce is going to be even more fierce than … Continue reading 12 Must-Have eCommerce Features You Need to Increase Sales (+ Free Checklist)
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact
Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
