Arik Hanson April 21, 2021 According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that. As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR … Continue reading Why Social Media Job Descriptions and Roles Need to Change in 2021
Susan Friesen April 21, 2021 Best Practices For Using Photos and Graphics in Web Design Let’s update the old cliché. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can … Continue reading Using Images In Your Website: What You Need To Know
Anthony Mersino April 19, 2021 I recently posted a question on LinkedIn about how to staff the Scrum Master role in a small organization with few people. I was pleasantly surprised by the level of engagement and the great perspectives shared by many people. And the reality is that I hadn’t thought deeply about the … Continue reading Do You Need a Full Time Scrum Master for Scrum?
Nura Eston April 19, 2021 In the ever-changing world of retail, one thing is constant: shoppers always want choices. And with the ongoing stresses of the pandemic, more than ever before, businesses need to adopt a strategy that keeps them ahead of the competition while also satisfying customer needs. For retailers, omnichannel payments is that … Continue reading What Is Omnichannel, and Why Do You Need It?
Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021
Sally Falkow April 12, 2021 If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds … Continue reading Things You’ll Need Before Building a New Website
Amanda Fountain April 12, 2021 The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people shared which executive they trusted the least: Elon Musk, … Continue reading Trust as Currency: Why Brands Need to Earn Trust
Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Elliot Begoun March 29, 2021 Canva.com There are times that call for tough love and this is one of them. As a founder of a food and beverage brand, you have chosen a hard and rocky path. You’ll hit a lot of walls, hear a lot of “no’s” and are certain to find things moving … Continue reading Founders Need to Own Their Success
Kristin Zhivago March 19, 2021 Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in … Continue reading SEO for CEOs: What You Need to Know
