Steven Imke May 16, 2021 Many businesses struggle with employee issues. Sometimes you can’t count on an employee to make their shift, leaving you in a labor bind at the last minute, or trust an employee to complete a job on time or to your standards. Other times, you have employees that, no matter how … Continue reading Why You Need to Use a Performance Vs Trust Matrix
Maini Homer May 12, 2021 While designing the website for your business, you may find yourself faced with the question, Do you need a Copywriter? With compelling benefits, strong calls to action, appealing headlines, and impressive bullet points, you may wonder why I should ever need a pro. Some of you might be well-versed in … Continue reading Do You Need a Copywriter?
Maini Homer May 11, 2021 When it comes to the business industry, many people tend to feel intimidated. This is because they think that anything related to business is either boring or too challenging. However, if you know the basics of success, then you are already on the right track. This is especially the case … Continue reading What Skills Do You Need to Be a Business Coach?
Steven Imke May 10, 2021 Recently, I had the opportunity to discuss profit margins with a client. I shared how some companies can have higher margins than similar companies based on economies of scope. The client was confused about the differences between economies of scope and economies of scale. This post endeavors to describe how … Continue reading What You Need to Know About Economies of Scope
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now
Carly McCrory May 4, 2021 Everyone knows content rules all. It helps you stand out, attract potential buyers, and drive leads and performance. In fact, it’s estimated there is an average of 7.5 million blog posts published every day. How does your content stack up? Maybe you’ve got a nice company blog that keeps your … Continue reading Why You Need to Upgrade Your Blog to a Content Hub
Connor Benedict April 28, 2021 Everyone is looking to stand out with their ecommerce store. There are so many options on the internet and it can be difficult to describe why your product is better than your competitors’. Sometimes you wish you could just sit down and explain it to potential customers. By adding a … Continue reading Why You Need to Add Product Video to Your Ecommerce Store
Angela Hausman, PhD April 30, 2021 Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too … Continue reading Digital Marketing Campaign Performance: 5 Signs You Need a Refresh
Nura Eston April 30, 2021 Whether you’re just starting your business, or looking to make a change, choosing a payment processor might seem like a challenge. There are lots of options, after all, and when they all claim to be the ideal solution for your business, it’s not always easy to know what to look … Continue reading Choosing the Right Payment Processor: What You Need to Know
Steven Imke April 27, 2021 Have you ever found yourself racing at the last minute to meet a critical deadline? Did you ever finish project deliverables after they were due? Or have you let a client down because you didn’t have enough time to complete a project? If any of these questions sound familiar, then … Continue reading Why You Need to Beware of the Planning Fallacy
