By Anton Koekemoer Oct 06 2014 “How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out with social media for marketing purposes. To cut the chase, social media isn’t a marketing method that delivers clear results and benefits – especially if … Continue reading 3 things you need to remember when measuring the success of your social campaign
Tag Archives: need
Why Does My Business Need a Facebook Company Page?
Facebook: the great big social media monster. There’s profiles, likes, shares, videos and more. Somehow people are using Facebook to better their business. But how? Businesses across the planet are making a name for themselves not by awesome sidewalk sales or crazy in-person giveaways. They’re doing it by leveraging social media. Facebook, Twitter, Pinterest, Snapchat, … Continue reading Why Does My Business Need a Facebook Company Page?
PPC Questions You Need To Answer Before Starting A Campaign
A successful PPC campaign isn’t something you just whip together in a few minutes. You need to have goals established, a budget to work with, and a plan to deliver a ROI. There are some questions that you need to answer before you set out to build your pay per click campaign. What is Your … Continue reading PPC Questions You Need To Answer Before Starting A Campaign
The State of Small Business: What Business Owners Need to Know to Grow
Have you noticed the tried-and-true marketing advice and forms of marketing that you’ve employed are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out. Therein lies your problem … You played it safe. You thought you could get away with merely doing what’s tried-and-true, what’s tested, proven, safe. … Continue reading The State of Small Business: What Business Owners Need to Know to Grow
100 Reasons Why You Need A Logo
The business world can be a pretty cutthroat place. Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need to always be fighting against this wave to stay relevant. It helps if you have a bit of a foundation to stand on. That’s where … Continue reading 100 Reasons Why You Need A Logo
3 things you need to get right to become a truly social business
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on getting lots of people to join them on the social media channels they are going to use. They only focus on getting traffic, lots of followers, likes, etc. The truth … Continue reading 3 things you need to get right to become a truly social business
Google My Business Dashboard: 5 Messages that Need Attention
Google My Business has become a very important part of business owners’ online marketing strategies, and as such it is important to maintain it in a good status. Having to manage the Google My Business account and in addition the updates that Google has done lately can be a little challenging, especially when Google shows … Continue reading Google My Business Dashboard: 5 Messages that Need Attention
5 Things Entrepreneurs Need to Know Now About Email Marketing
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
Do You Need to Recombobulate Your B2B Marketing?
Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found … Continue reading Do You Need to Recombobulate Your B2B Marketing?
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