Tag Archives: need

Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?

A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?