by Kit Smith December 22, 2015December 22, 2015 Whether you are an individual or small business, boosting your business using social media doesn’t have to take loads of experience or a lot of money. There is no shortage of social media tools available, and they can help with a wide variety of problems. Whether you … Continue reading Marketing: 30 Free Social Media Tools to Cover Every Need
by Katie Leimkuehler December 21, 2015 Follow @kleimkuehlerDecember 21, 2015 The goal of social media is to elevate your brand and your business. The best way to this is by having a consistent brand image and connecting with your audience, but are you following all the rules of engagement on social media? Here are 5 … Continue reading 5 Social Media Questions You Need To Be Asking
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
It’s time to clean up that account clutter! Columnist Matt Umbro offers steps for prioritizing your workflow to make the biggest impact and improve performance. Matt Umbro on December 16, 2015 Client relations can sour for a number of reasons. Perhaps performance is lagging or communication isn’t clear. Whatever the reason, more often than not, … Continue reading Do You Need To Better Prioritize Your Digital Marketing Efforts?
Company doesn’t see local search site as an entry point for consumers. Greg Sterling on December 15, 2015 Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not like to to give it much promotion — at least not now. Facebook told me … Continue reading What You Need To Know About Facebook’s New Local Search “Test”
by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)
by Dan Scalco December 14, 2015 Follow @danscalcoDecember 14, 2015 Having a website for your small business is essential but whether you DIY or hire a professional digital marketing/design company, it’s a wasted effort if it’s not done right. Small businesses have different needs than big corporations, and your unique demands should be reflected in … Continue reading What You Need to Know Before Redesigning Your Small Business’ Website
by Tim Backes December 11, 2015December 11, 2015 It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of sale. It can reach customers who never would have walked into your physical establishment. However, setting up, … Continue reading Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile
by BusinessVibes December 10, 2015 Follow @businessvibesDecember 10, 2015 Have you ever run a Google search for a local business, only to find it has no online presence at all? Perhaps you were able to track down a Facebook profile or Yelp review page, neither of which contain any information about the product or service … Continue reading Do Small Businesses Need an Online Presence?
by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About
