Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
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10 Business Communication Trends You Need to Adopt in 2024
10 Business Communication Trends You Need to Adopt in 2024 Hasan Saleem / Sep 18, 2023 What are the most essential business communication trends to adopt in 2024? As you know, efficient business communication is a key factor in team productivity and customer satisfaction. Statistics show that smooth customer communication is a cornerstone of … Continue reading 10 Business Communication Trends You Need to Adopt in 2024
Preparing for marketing mix modeling: What you need to know
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Martech vendors need to engage year-round, not just at renewal time
Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Kim Davis on August 25, 2023 “We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from … Continue reading Martech vendors need to engage year-round, not just at renewal time
What brands and retailers need to know about RMNs
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs
Stagwell Feels The Need For Speed In Consumer Brand Tracking
Stagwell Feels The Need For Speed In Brand Tracking by Joe Mandese @mp_joemandese, August 18, 2023 Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again — this time merging flagship consumer research division The Harris Poll with cutting-edge software … Continue reading Stagwell Feels The Need For Speed In Consumer Brand Tracking
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one. Pamela Parker on August 3, 2023 A marketing attribution and performance management (MAPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line … Continue reading How to decide if you need a marketing attribution and performance management platform
Why you need stick-to-itiveness and how to tap that power for success
By Lydia Dishman July 31, 2023 In the ever-evolving conversation about the talent landscape, we always cycle through headlines about job-hopping. Millennials quickly earned a reputation for job-hopping, but early data shows that Gen Z employees are more than twice as likely to leave their current job in the next month—so the trend continues. … Continue reading Why you need stick-to-itiveness and how to tap that power for success
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly. Pamela Parker on July 26, 2023 Deciding whether your company needs an enterprise marketing work management platform calls for the same evaluative steps involved in any software adoption, including … Continue reading Does your organization need a marketing work management platform?
Everything You Need to Know: SEM and Paid Ads
Karishma Patel | July 26th, 2023 Everything You Need to Know: SEM and Paid Ads Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine Marketing (SEM) strategies have evolved over the … Continue reading Everything You Need to Know: SEM and Paid Ads
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