By Zachary Petit In branding and design, as in music, there are indeed one-hit wonders. But then there’s this: Sonos; Subaru Outback; Febreze; Pentium; Swiffer; Impossible Foods; Adobe InDesign; Xbox Live; BlackBerry; Microsoft Azure; OnStar; Nissan Rogue; Scion; Freeform; Dasani; Gold Peak; Truvia; Humira; Embassy Suites; Homewood Suites; Afar . . . and the … Continue reading This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company
By Chris Morris July 06, 2023 Mark Zuckerberg’s strutting around the internet today, thanks to the early success of his Twitter-alternative Threads. But skip over to the official website of the product, and you’ll notice something odd. Instead of the typical .com domain used by most major product launches, Threads opts for a .net … Continue reading Meta’s Threads launch puts the spotlight on another app of the same name
By Jeff Beer February 02, 2022 After 18 months or so, the NFL’s Washington football team—temporarily known as Washington Football Team—has a new name. The Washington Commanders. The big news about the official new team name was revealed on February 2 (even if a local news helicopter spotted the name the night before). … Continue reading Sorry, but the Washington Commanders have a brand problem that a name won’t fix
George Konidis September 23, 2021 So you’re launching a new business. You don’t need a chalk talk on the importance of having a professional-looking, functional website. But before your website goes live on the web, it needs a domain name to sit on. The domain name is your business’s digital home address. It’s the part … Continue reading 5 Tips to Choose a Great Domain Name for Your New Business
Ken Fortney August 18, 2021 For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic benefits capped. Not only has this decision rendered conference competition heavily regulated, but it has also proven oppressive to athletes. To justify strict regulations, NCAA schools insisted that college tuition … Continue reading What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?
Chris Christoff July 5, 2021 Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the market. But why … Continue reading 3 Important Things to Know Before Buying a Domain Name
Desiree Johnson June 25, 2021 Anyone who spends time browsing on the Internet will inevitably use URLs and domain names to navigate between web pages. But, surprisingly, not everyone knows what these two terms mean. So what is a domain / URL name? Simply put, it’s the address for different locations on the Internet. It’s … Continue reading The Difference Between URL and Domain Name (And Why It Matters)
Andrew Madeira-Silva May 20, 2021 One important and stressful part of planning a website is choosing the domain name. Whether it’s for your new and exciting business endeavour or a portfolio of your personal work, picking a domain name at the beginning of your journey leaves you to think, am I making the right choice? … Continue reading How to Choose the Perfect Domain Name in 2021
Jeffrey Gabriel December 23, 2020 After much deliberation, you’ve finally landed on the perfect domain name for your business. The next step is to actually acquire the name so you can launch. But wait! Before jumping into a purchase, there are some things you should know about how all of this works to make an … Continue reading How to Buy a Domain Name
Brian Wallace December 19, 2020 Every great business begins with a great business name. In fact, spending a little extra time and energy in order to find the perfect fit may help you stay in business longer and more effectively than your competition. There are millions of businesses competing in the marketplace each year, but … Continue reading Picking the Right Name for Your Business
