Mike Kappel June 21, 2020 Selecting a name for your business is one of the most important steps of establishing your startup. But, it’s not something you can pull out of a hat and instantly cross off of your list. It takes time to come up with the perfect business name that will draw people’s … Continue reading How to Choose a Picture-Perfect Business Name
Kevin George — December 17, 2019 Follow @imkevin_monk Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the email. While your from name should be familiar for the subscriber, you should be able to harness the power of your brand name and marketing … Continue reading Choose the Right From Name and Stand Out in the Email Inbox
Deryck Jordan — October 16, 2019 What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US … Continue reading 7 Steps to Creating a Strong Name for Your Startup Company
River Cartie — October 3, 2019 What’s in a (domain) name? That which we call a roseBy any other name would smell as sweet. -Romeo and Juliet, William Shakespeare (sort of) There’s no denying that the sentiment is both romantic and sweet, but in today’s marketplace, it’s just plain naive. We all know that in … Continue reading What’s a Domain Name and Why Does it Matter?
Brianne Schaer — September 18, 2019 — September 18, 2019 FirmBee / Pixabay Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is … Continue reading Same Name But Bad Search Results. What To Do.
Nellie Akalp — August 18, 2019 Follow @CorpNetNellie — August 18, 2019 What is a DBA and when should you use it? Using a DBA is not all that mysterious and a whole lot easier than you may think. DBA stands for “Doing Business As” and is also known as a trade name, fictitious name … Continue reading DBA 101: Fictitious Name Registration
Seamus Breslin — January 28, 2019 Follow @repricerexpress — January 28, 2019 Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a … Continue reading What’s in a Brand Name for Amazon?
Direct Marketing By Any Other Name by Ray Schultz , Columnist, November 23, 2018 Marketers, so clever in their ad copy, often fall back on clichés when thinking about what they do. Here’s one that was red-hot a year or two ago, but may have faded a bit since then: Data-driven marketing. The group formerly … Continue reading Direct Marketing By Any Other Name
Making a great first impression starts with your domain name. Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face … Continue reading 5 Tips to Choosing Your Winning Business Domain Name
Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018 One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management