Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
River Cartie — October 20, 2019 The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen … Continue reading The 4 Questions Your Homepage Must Answer
JoAnn Corley — October 7, 2019 Follow @joann corley I was having a conversation with my step-son a few months back – getting an update on how his business was doing. He’s part of a family owned business and was next in line to take over when his in-laws retired. He’s very motivated and has … Continue reading An Essential Management Tip You Absolutely Must Use
Freddy Muriuki — September 27, 2019 Follow @vistamediainc Website sliders. We absolutely love them, but they can be a pain in the neck. And if you aren’t careful, they might slow your WordPress website, diffuse your message, and scare away visitors – three things you don’t want. But if you know what you’re doing, they … Continue reading 7+ WordPress Slider Best Practices You Must Follow
Kenna Griffin — September 3, 2019 — September 3, 2019 Most people don’t like meetings. If you’ve been around here awhile you know that meetings may be the only think I dislike more than email. But some meetings are necessary to organizational communication. I tend to think more effective meetings mean fewer meetings, and I’m … Continue reading 2 Things You Must Do After Every Meeting to Make It Successful
Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable. Andy Betts on June 20, 2019 Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the … Continue reading CMOs must dig deeper on attribution
Robert Gloer — May 28, 2019 Follow @IOUFinancial — May 28, 2019 Budgeting is to business as oxygen is to life: Without it, you die. The reason budgeting is vital to the health of a small business is that it is your GPS device for telling you where you are supposed to go and where … Continue reading 4 Things Small Businesses Must Include in Their Budgets
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019 One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
