Elliot Begoun — February 6, 2020 Canva.com I write around this subject a lot but never hit it straight on. I call out the importance of building a growth hypothesis, driving discovery, channel strategy, and more. All share a common denominator, and that is cash. Too many early-stage natural product brands are capital inefficient. That … Continue reading You Must Be Capital Efficient
Thomas Griffin — December 6, 2019 Follow @jthomasgriffin Today, it’s not enough to advertise your business and hope that people believe your message. Such an approach treats your audience impersonally and won’t leave an impression on people’s minds. With the advent of the internet, people are met with ads and products everywhere. There’s a high … Continue reading 7 Reasons Why Businesses Must Make Community Building a Priority
JoAnn Corley — November 7, 2019 Follow @joann corley I get asked a lot, “How do I know when it’s time to fire someone?” I get that question so much, I created a micro-course around it. If you want a full blown course check out my LinkedIn Learning Courses on handling employee problems. Here’s the … Continue reading The 1 Thing You Must Know When Dealing with Employee Performance Problems
Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
River Cartie — October 20, 2019 The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen … Continue reading The 4 Questions Your Homepage Must Answer
JoAnn Corley — October 7, 2019 Follow @joann corley I was having a conversation with my step-son a few months back – getting an update on how his business was doing. He’s part of a family owned business and was next in line to take over when his in-laws retired. He’s very motivated and has … Continue reading An Essential Management Tip You Absolutely Must Use
Freddy Muriuki — September 27, 2019 Follow @vistamediainc Website sliders. We absolutely love them, but they can be a pain in the neck. And if you aren’t careful, they might slow your WordPress website, diffuse your message, and scare away visitors – three things you don’t want. But if you know what you’re doing, they … Continue reading 7+ WordPress Slider Best Practices You Must Follow
Kenna Griffin — September 3, 2019 — September 3, 2019 Most people don’t like meetings. If you’ve been around here awhile you know that meetings may be the only think I dislike more than email. But some meetings are necessary to organizational communication. I tend to think more effective meetings mean fewer meetings, and I’m … Continue reading 2 Things You Must Do After Every Meeting to Make It Successful
Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable. Andy Betts on June 20, 2019 Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the … Continue reading CMOs must dig deeper on attribution
