Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
Sajjad Ahmad December 22, 2020 Since the start of this global pandemic COVID-19, businesses are concerned with what to do and what not to do. With the strict stay-at-home orders worldwide, a big name in the startup community, Startup Genome, has shared a COVID-19 startup impact report. The research and numbers mentioned in the report … Continue reading 5 Growth Hacks for Startup Founders to Multiply Their Revenue
Susan Poirier December 17, 2020 If you find that you’re not crushing your productivity and things just aren’t getting done, then you may want to keep reading. Organizing is one key component to your productivity and time management to bring you back to a central focus, keeping you on task and driven for success. … Continue reading 17 Handy Hacks to Multiply Your Productivity
Education Gap Widens As Programmatic Performance Options Multiply by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to “Performance Marketing Actually Performs,” a study released by programmatic platform MediaAlpha. The survey, commissioned by Forrester Consulting to evaluate … Continue reading Education Gap Widens As Programmatic Performance Options Multiply
