A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025 Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren’t. Kim Davis on October 4, 2024 Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences … Continue reading Bluecore moves into experimentation
We’ve updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. Kim Davis on October 4, 2024 WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how … Continue reading WordPress moves to ban WP Engine from accessing its resources
We’ve boiled down HubSpot’s 91 updates for July to the 13 most impactful for managers and admins Tyler Samani-Sprunk on August 12, 2024 HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pickout the game-changers from the nice-to-haves. This month, the big news is all about improveddata … Continue reading HubSpot’s July 2024 updates: Big moves toward better efficiency and security
June 15, 2024 The 3 key money moves to make during your peak earning years Don’t mistake lifestyle inflation for wealth building. Your peak-earning years are the best time to double down on investing. BY Emily Guy Birken Your late thirties are often when you start earning the big bucks—or at least enough bucks. Gone are … Continue reading The 3 key money moves to make during your peak earning years
CNET Co-Founder Moves Into AI Voice Content Creation by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2024 CNET co-founder Shelby Bonnie has created a video-production service that uses artificial intelligence (AI) to turn a basic video shot on a mobile phone into engaging content. The tool is geared toward all types of creators, such as … Continue reading CNET Co-Founder Moves Into AI Voice Content Creation
Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset
By Emily Guy Birken November 18, 2023 Employment benefits, from insurance to retirement vehicles, are an important part of most compensation packages, above and beyond a paycheck. In fact, 54.3% of Americans receive health insurance through an employer, and 73% of workers have access to retirement benefits at work. But employers make regular changes to … Continue reading The 5 best moves you can make to optimize your benefits during 2024 open enrollment
Composability is the latest stage on SAP’s commerce journey along with a range of new composable storefronts. Kim Davis on March 27, 2023 Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications … Continue reading SAP moves to a composable commerce offering
Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation
