by Greg Cawood July 26, 2016 Follow @iqnectionJuly 26, 2016 It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? … Continue reading Getting The Most From Your Trade Show
by Kristina Jaramillo July 23, 2016 Follow @GetLinkedInHelpJuly 23, 2016 I’ve read from many social media experts (including Jay Baer) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. But…. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even … Continue reading How Most Social Media Experts Are Wrong About LinkedIn
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis
How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients
Facebook will aim developers’ app install ads at the people who are likely to use it to purchase a product, complete a game level or view a piece of content Tim Peterson on July 18, 2016 Sometimes mobile app developers might be better off burning their money than spending it on an app install … Continue reading Facebook to aim app install ads at people most likely to buy a product, complete a level
by Larry Kim July 10, 2016July 10, 2016 There’s no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. You can measure: Bounce rate Time on site Sign-ups Shopping cart abandonment Purchases Cost per conversion Etc. But one metric is more important than all the rest. I know what you’re … Continue reading What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
by Alisa Meredith July 5, 2016July 5, 2016 It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s not that difficult! It’s for those reasons I’m taking to the blog to defend my favorite … Continue reading Why Most Marketers Are Missing Out On Pinterest
by Tanya Korpi Macleod July 7, 2016 Follow @tanyakmacleodJuly 7, 2016 “Yes, and…” “Yes, and…” is the most important phrase in improvisation, and, as an entrepreneur, those words are music to my ears. Entrepreneurs are wired differently. Why on earth would you choose to live and breathe your work for, at the beginning, less reward … Continue reading The 2 Most Important Words in Comedy and Business
by Sandra Hess July 2, 2016July 2, 2016 In a race to recruit and hire top talent job candidates, many employers are turning to an array of talent acquisition tools to help them filter through their candidate pools during the employee selection process. But which talent assessment tools are the most accurate in terms of … Continue reading 6 Talent Assessment Tools, Ranked From Most To Least Effective
by Arik Hanson June 30, 2016June 30, 2016 If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. And they all begin and end with the word: “Facebook.” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably … Continue reading Is Pinterest The Most Underutilized Tool In Social Media?
