Dennis YuMay 13, 2015 Some people call it consultative selling – to add value via your expertise, as opposed to regurgitating what anyone can find online already in your marketing materials. But it’s more than that. You have to be a committed ambassador of the thing you stand for. It’s that passion that causes people … Continue reading Cold Calling Sellers Are The Modern Digital Purse Snatchers
Amir JirbandeyMay 10, 2015 There is no denying that email is now used everywhere. Emails from your distant friends abroad, promotions from your favourite stores, your monthly bank statements to your fridge sending you an email telling you to buy milk on on your way home. So it will come as no surprise that email … Continue reading How Email Marketing Shaped Modern Politics
Graham JonesApril 30, 2015 Many modern website designs feature massive images and blocks of text. You have to scroll down to see each new piece of content or to find further details. The reason so many websites have this kind of design is because of the growing trend for tablets. People with these mobile devices … Continue reading Modern Website Design Ignores Gestalt Psychology
As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers. Paul Roetzer on April 1, 2015 Marketing technology solutions are abundant, but the talent fully trained to activate and optimize them is scarce. That … Continue reading 20+ Resources For Building Tech-Savvy Modern Marketers
Louis FoongMarch 27, 2015 Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. In fact, according to this survey by Forbes Insights, the modern CMO typically falls into one of six different roles, or “personas” according to this interesting infographic: Dynamic Orchestrator (34%): Exceptionally … Continue reading Hats Of The Modern CMO [Infographic]
WishpondMarch 21, 2015 Facebook has changed – a lot. It’s no longer in its infancy. It has matured and is now in the teenage phase, constantly updating its look and its friend groups to maintain its popularity. You, as a Facebook Marketer, need to be updating with it. When it dyes its hair purple or … Continue reading 7 Modern Facebook Best Practices: 2015 Edition
Rob HullMarch 21, 2015 We’ve made the case for years: There’s a huge opportunity and need for CFOs to become more strategic to their organizations. We all agree that financial data should heavily influence future decisions within any business eyeing long-term success. But the cumbersome effort required to gather and analyze historical performance data and … Continue reading How Modern CFOs Make the Most of Their Financial Metrics
Lindsey GroepperMarch 10, 2015 At BLASTmedia, we work with a lot of clients whose target audience is high-level marketers. On top of being marketers ourselves, we’re always on the hunt for learning opportunities that help us – and our clients – better connect with customers and share new ways to tell our brand stories. Now … Continue reading Calendar Check: Five Can’t-Miss Spring Events for Modern Marketers
As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem. The sixth annual report contains data gleaned from more than 3,500 marketing and sales professionals surveyed, to uncover what … Continue reading 10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
