More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. Jacob Baadsgaard on February 3, 2017 Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going … Continue reading Local search: It’s all about mobile
Roee Ganot — January 31, 2017 Follow @RoeeGanot— January 31, 2017 With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals … Continue reading SEO in the Mobile First Index
Jorge Chediak — January 30, 2017 Follow @TeleTechCorp— January 30, 2017 SEO is a bit like a chameleon, changing its colors as the marketing landscape evolves — or better, as the latest algorithm from Google deems necessary. Things like the URL, meta data, H1, and alt tags are known to affect ranking, with some saying … Continue reading 3 Ways to Boost Your Mobile and Content SEO Strategies
Justina Perro — January 30, 2017 — January 30, 2017 Mobile marketers, you’ve been given a free pass over the past couple of years, but I’m here to tell you that pass has expired. With app marketing in its elementary years, it became acceptable to “push and pray”; i.e. send out mobile messages to users … Continue reading 5 Easy A/B Tests All Mobile App Marketers Need To Run
by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017 Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases
Yaniv Navot — January 22, 2017 Follow @Yaniv_Navot— January 22, 2017 Already embedded in most aspects of our lives, the mobile phone is fundamentally changing how we shop. The proof is in the holiday pudding. 2016 has been a record breaking year for mobile commerce with Black Friday and Cyber Monday each bringing in over … Continue reading Cracking the Mobile Web Challenge [Infographic]
Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Everett Sizemore — January 17, 2017 — January 17, 2017 By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they … Continue reading What Ecommerce Marketers Need to Know About Mobile SEO in 2017
