Mixing Blockchain With Programmatic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2018 The following was previously published in an earlier edition of Data & Programmatic Insider. Marketers in adland have few conversations these days that don’t weave in the words “blockchain” or “programmatic.” From display to video and now radio, companies like the streaming … Continue reading Mixing Blockchain With Programmatic
Darleen DeRosa — April 26, 2017 Follow @onpoint_llc— April 26, 2017 When it comes to training future leaders, it’s important to use multiple approaches. The average attention span is shorter than it was even a decade ago, and employees have come to expect training to be on their terms. This is especially true among Millennials, … Continue reading Mixing It Up: Which Leadership Training Formats Work Best?
Tabitha NaylorOctober 8, 2015 Social media has increasingly gained popularity as a vehicle for communication between businesses and customers. A whopping 47% of customers in the U.S. prefer using social media for customer service in comparison to other methods (phone, email, etc.). Customer service via social media is one of the most crucial aspects of … Continue reading 7 Do’s and Don’ts for Successfully Mixing Social Media and Customer Support!
Isaac Leung December 20, 2014 With the digital advertising market on the rise, many advertisers and agencies are seeking partners that can provide interactive ad delivery/serving capabilities alongside their traditional methods. This is all in the interest of cutting costs and streamlining campaigns, making for more effective and nimble marketing efforts. By unifying their … Continue reading Mixing The New With The Old; How Important Is Digital Advertising?