Kyle Jasinski December 2, 2014 In my experience, “If it isn’t broken, why fix it?” is the common train of thought that is shared between business owners in regards to their technology. I understand that decision-makers typically have countless other resources to manage and cannot be reasonably expected to stay up-to-date on the changing … Continue reading First-Hand Look: Top 7 Tech Mistakes Made By Small Businesses
Michelle McIntyre December 2, 2014 Naming start-ups can be fun. When I advise clients on name ideas, I just let them know what sounds good and what makes sense based on their target market and growth plans. However, the biggest mistake they make is naming for the present and not for their business climate … Continue reading 8 Notorious Mistakes Made in Naming Start-ups
Personal Branding Blog November 26, 2014 Everybody agrees that networking plays a crucial part in our careers whether it is for finding a new job or a new client or just passing and sharing knowledge. However, not everybody is doing it right. If you want to network successfully and get noticed by the person … Continue reading Mistakes to Avoid When Networking
Tabitha Jean Naylor November 15, 2014 Like many entrepreneurs, you probably have little doubt that your startup business idea is so innovative and foolproof that there’s almost no chance of failure. The statistics, however, suggest that the only real certainty in business is that more than half of all new startups fail within the first … Continue reading 5 Common Mistakes That Can Doom Your Startup
By Rachel Parker, Published November 2, 2014 As we get closer to Halloween 2014, things that go bump in the night captivate our imaginations … But there’s nothing fun about these five super-scary mistakes that can subject your carefully crafted e-newsletter to the same fate as that goober in every horror flick who says, “Hey … Continue reading These 5 Mistakes Are Killing Your E-Newsletters
By Jamin Andrews, Published November 1, 2014 The web design industry is ever-changing with new trends coming and going. Poor web design can cost a business thousands in lost revenue, with the number never really being known for sure. Without proper insights it can be difficult to tell if visitors to your website are engaging … Continue reading 5 Common Website Design Mistakes
By Amy Neeley, Published October 29, 2014 Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost you customers might be hiding in plain sight. Take a look at some of the marketing mistakes that … Continue reading Spooky Marketing Mistakes Local Businesses Should Avoid
By Jennifer Hanford, Published October 27, 2014 I don’t know about you, but I’m having a really hard time believing the holidays are nearly upon us again. 2014 is almost over and I was just starting to get comfortable with it. I guess the expression, “time flies when you’re having fun,” is quite true. Luckily, … Continue reading 4 Holiday Marketing Mistakes You Should Never Make
2014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power … Continue reading Top Content Marketing Mistakes Holding You Back
Even the smallest PPC mistakes can result in wasted spend, poorly targeted traffic, and a negative ROI. Many times pay per click campaigns are optimized very well and they drive extremely targeted traffic but the business still experiences little to no return. Traffic is hitting the website but there are no conversions. You could have … Continue reading 5 Common PPC Mistakes You Can Quickly Fix
