Tag Archives: Mistakes

8 major email marketing mistakes and how to avoid them

Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them →

The Best Ways To Avoid 5 Common Marketing Mistakes

Marketing Mistakes

The Best Ways To Avoid 5 Common Marketing Mistakes Roman Vyas / 31 May 2022 According to the U.S. Bureau of Labor Statistics, 2 out of 10 new businesses close in the first year of operation, and 9 out of 10 startups fail (Startup Genome data). Despite entrepreneurs’ colossal motivation and a strong urge … Continue reading The Best Ways To Avoid 5 Common Marketing Mistakes →

5 formatting mistakes turning your résumé into a confusing mess

Career Resume

By Andrew Fennell April 18, 2022 Given that it’s your first chance to make a concrete impression with a potential employer, it’s crucial that your resume is designed and formatted to highlight your skills and qualifications. From complicated designs to crowded pages crammed with unreadable text, there are a number of reasons your resume … Continue reading 5 formatting mistakes turning your résumé into a confusing mess →

How I Turned the Mistakes of My First Startup into Wins for My Second One

Startup Success

How I Turned the Mistakes of My First Startup into Wins for My Second One Rihards Piks / 11 Feb 2022 When I founded my first company, Grafomap, I was an idealist. But, like many freshly baked entrepreneurs, I saw this personalized map poster startup almost as my own child and felt the need … Continue reading How I Turned the Mistakes of My First Startup into Wins for My Second One →

SEO Keyword Research – 10 Mistakes to Avoid

Keyword Research

Debra Murphy December 31, 2021 Keyword research is important to SEO and many types of marketing campaigns. So, before you launch a marketing campaign, spend time on researching topics for your content. If you aren’t doing that, you are missing out on data that can make or break your campaign. Doing keyword research seems easy, … Continue reading SEO Keyword Research – 10 Mistakes to Avoid →

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Public Relations

David Libby December 14, 2021 Working for a B2B Tech Startup? Don’t make these common public relations mistakes – read this instead. Startups make mistakes with PR. That’s a given. They’re run by humans – at least for the time being. The fact is, startups, especially in B2B tech, can’t avoid making mistakes. But they … Continue reading PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them) →

Top 9 Email Mistakes Marketers Make During the Holiday Season

Email Marketing Mistakes

Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season →

Top 6 Push Notification Mistakes and How to Fix Them

Website Special Guidelines

Polina Zakaryan December 7, 2021 In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a versatile marketing tool that can help you drive user traffic, stimulate engagement and boost user conversion and retention. However, push notifications can only work for … Continue reading Top 6 Push Notification Mistakes and How to Fix Them →

4 Mistakes Ecommerce Marketers Make When Measuring ROAS

eCommerce Marketing

4 Mistakes Ecommerce Marketers Make When Measuring ROAS by Darwin Liu , November 5, 2021 Most ecommerce businesses rely heavily on advertising to draw customers to their websites. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate. In what follows, we … Continue reading 4 Mistakes Ecommerce Marketers Make When Measuring ROAS →

7 Biggest Video Marketing Mistakes You Should Know

Video Marketing Mistakes

Debra Murphy November 5, 2021 Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video … Continue reading 7 Biggest Video Marketing Mistakes You Should Know →