Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them. Benjamin Spiegel on July 30, 2015 As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is … Continue reading The Missing Link Between Shopper Marketing And E-Commerce
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Ashley Taylor AndersonJuly 14, 2015 I spend more time in my kitchen than I do in any other room in my apartment. I’m a baker by training, but I love cooking just as much. For me, preparing food isn’t just about enjoying a delicious meal (although that’s admittedly part of it). I enjoy the science … Continue reading The Missing Ingredient In Your Social Media Marketing Recipe
Nathan SikesJune 30, 2015 Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer … Continue reading The Missing Link – Analyzing Qualitative Data
by Joydeep Bhattacharya April 8th, 2015 Joydeep Bhattacharya Joydeep Bhattacharya is the author of Seo Sandwitch Blog where he shares latest stuff and articles related to SEO, SEM, PPC and Social Media. He has a real passion for SEO and he loves to be associated with the ever changing field of internet marketing. … Continue reading What Exactly Are You Missing In Your Content Marketing Strategy
Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. Paul Roetzer on March 4, 2015 The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in … Continue reading The Missing Piece Of Marketing Automation That Could Change Everything
Angela Hausman, PhDJanuary 10, 2015 Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. Are you using LinkedIn? Why not? Even if you’re working in the consumer space, LinkedIn might be the … Continue reading Is LinkedIn the Missing Piece of Your Marketing Puzzle?
Business.comJanuary 6, 2015 After months of in-depth research, you’ve finally established the core need of your target customers. You’ve studied different purchasing trends, competitor offerings and the market responses to them. You’re certain that your product is precisely what your customers are looking for. To ensure success, you’ve allocated a significant marketing budget, and plan … Continue reading Reputation Management: The Missing Ingredient in Your Marketing Strategy
By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!
One BDR vendor points out the importance of MSPs leveraging social media tools Social media marketing normally isn’t a topic of discussion at MSPmentor — but maybe it should be. Here’s what MSPs should be doing. Do you engage with customers on social media? If so, do you look it as a chore or an … Continue reading Not on Social Media? You’re Missing Out
