Tag Archives: Missing

The Missing Piece Of Marketing Automation That Could Change Everything

Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. Paul Roetzer on March 4, 2015  The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in … Continue reading The Missing Piece Of Marketing Automation That Could Change Everything

Is LinkedIn the Missing Piece of Your Marketing Puzzle?

Angela Hausman, PhDJanuary 10, 2015 Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. Are you using LinkedIn? Why not? Even if you’re working in the consumer space, LinkedIn might be the … Continue reading Is LinkedIn the Missing Piece of Your Marketing Puzzle?

Reputation Management: The Missing Ingredient in Your Marketing Strategy

Business.comJanuary 6, 2015 After months of in-depth research, you’ve finally established the core need of your target customers. You’ve studied different purchasing trends, competitor offerings and the market responses to them. You’re certain that your product is precisely what your customers are looking for. To ensure success, you’ve allocated a significant marketing budget, and plan … Continue reading Reputation Management: The Missing Ingredient in Your Marketing Strategy

What’s Missing In Your Content Strategy? 10 Things!

By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!