Tag Archives: Minimize

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz  @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium.  In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

How to Use RFP Metrics to Minimize Risk and Enhance Efficiency

AJ Sunder March 12, 2021 When I first started responding to RFPs, few people were paying attention to RFP metrics. Sure, there were definitely some trailblazers who were measuring performance, analyzing wins and losses, and optimizing efficiency… but I certainly wasn’t one of them. For me, responding to RFPs was less of a process than … Continue reading How to Use RFP Metrics to Minimize Risk and Enhance Efficiency

5 Ways to Minimize the Risks of Foreign Currency Transactions

Manish Vrishaketu — September 18, 2019 Follow @tipalti — September 18, 2019 stevepb / Pixabay Having plenty of hands in international markets helps companies like Nu Skin Enterprises Inc. become powerhouses across the globe. However, it also creates significant challenges as companies have to keep up with foreign exchange fluctuations. In the first quarter of … Continue reading 5 Ways to Minimize the Risks of Foreign Currency Transactions

Solopreneurship: 3 Ways Freelance Bloggers Can Minimize Stress

Lucas Miller — November 17, 2016 Follow @EchelonCopy— November 17, 2016 The life of a freelance blogger isn’t easy. For starters, not only is each day filled with numerous deadlines, but the needs of every client are different, pulling your writing abilities in multiple directions. Whether it be an issue of voice, tone, length or … Continue reading Solopreneurship: 3 Ways Freelance Bloggers Can Minimize Stress

A Real Website Transfer Checklist to Minimize Traffic Losses

by John Lincoln April 15, 2016 Follow @johnelincolnApril 15, 2016 Website transfers are tricky and they can be devastating if done incorrectly. To avoid any unnecessary drops in traffic and the painstaking recovery process that inevitably follows those kinds of drops, plan your website transfer carefully. Here are my best tips for a website transfer … Continue reading A Real Website Transfer Checklist to Minimize Traffic Losses