Tag Archives: Minimize

Solopreneurship: 3 Ways Freelance Bloggers Can Minimize Stress

Lucas Miller — November 17, 2016 Follow @EchelonCopy— November 17, 2016 The life of a freelance blogger isn’t easy. For starters, not only is each day filled with numerous deadlines, but the needs of every client are different, pulling your writing abilities in multiple directions. Whether it be an issue of voice, tone, length or … Continue reading Solopreneurship: 3 Ways Freelance Bloggers Can Minimize Stress

A Real Website Transfer Checklist to Minimize Traffic Losses

by John Lincoln April 15, 2016 Follow @johnelincolnApril 15, 2016 Website transfers are tricky and they can be devastating if done incorrectly. To avoid any unnecessary drops in traffic and the painstaking recovery process that inevitably follows those kinds of drops, plan your website transfer carefully. Here are my best tips for a website transfer … Continue reading A Real Website Transfer Checklist to Minimize Traffic Losses

Small Business Marketing: Minimize the Spillage

by Matthew MacQuarrie January 5, 2016 Follow @MattMacQuarrieJanuary 5, 2016 I have a friend who works in marketing and likes to talk about “spillage.” That is, no matter how narrowly you try to target your marketing efforts—no matter how precise you are in your scope—you’re ultimately going to spend money reaching out to people with … Continue reading Small Business Marketing: Minimize the Spillage

Minimize Potential Website Launch Risks by Testing New Features and Pages First

Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First

4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)

Francesca NicasioJanuary 14, 2015 There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory. The question is, which products or services are worth spending money on? This blog post sheds light on a few … Continue reading 4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)