by Matthew MacQuarrie January 5, 2016 Follow @MattMacQuarrieJanuary 5, 2016 I have a friend who works in marketing and likes to talk about “spillage.” That is, no matter how narrowly you try to target your marketing efforts—no matter how precise you are in your scope—you’re ultimately going to spend money reaching out to people with … Continue reading Small Business Marketing: Minimize the Spillage
Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First
Tim AshSeptember 21, 2015 People always say – ourselves included – that people online have the patience of a lit match. That’s true in a general sense, and that’s how we use it, but if we want to drill down, what people don’t have the patience for is not your site – it’s the excess … Continue reading Minimize Cognitive Load to Maximize Conversions
Francesca NicasioJanuary 14, 2015 There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory. The question is, which products or services are worth spending money on? This blog post sheds light on a few … Continue reading 4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)
