The Complete Guide: How to Create a Medium Publication




  • April 25, 2016

    Ever thought about building your own publication on Medium? Or attracting an even bigger crowd to your blog?


    Perfect! Because this guide will tell you exactly what to do that’ll create a Medium publication that best suits your style.


    Let’s get started, shall we?


    Part I: Fill in the Info

    1. Click your profile image on the top right corner, then go to Publications.


    Publication Avatar


    2. Here you’ll see all the publications that you’re in. To create your own, click New Publication.


    3. Enter the preferred name for your publication, and a brief description about what it’s all about.


    45mph_publication_title

    The title and description for my 45 mph publication.


    The publication name must be between 8 and 140 characters, and have at least two words. Keep in mind that the word “Medium” in publication titles is only reserved for the company.


    Note: Once you’ve saved your publication, you can no longer change your link URL.


    4. Next up, choose an image for your publication avatar.


    Publication Avatar


    This icon will show up next to your publication name, such as the bottom of your post or on search results. It must be square and a minimum of 60px by 60px.


    publication_avatar_2


    5. Then choose your publication logo.


    Publication_Logo


    This logo will appear at the top of your publication stories. It has a height of 72px and a maximum width of 600px.


    Publication_Logo_Above_Post


    Here’s a couple more examples from the top Medium publications:


    Top_Medium_Publications_examples


    6. Fill in your contact information, along with your social media account names.


    Social_tags


    Then choose 3 tags that’d best describe your publication. This is crucial, because that’s how people find your publication when they search for it.


    7. Add the people you want as editors or writers.


    Medium_publication_people


    Editors: These are the top managers of the publication. They have full admin access to the publication, and can edit the publication name, add writers, change the layout of the featured stories. But their main role is usually deciding which stories to publish on their publication.


    Writers: These are the big contributors of the publication. Once they get accepted in, they can submit stories anytime.


    Medium_editors_writers

    Image credit to Medium Support.


    Part II: Structure the Homepage Layout

    The place where you organize how things will look on your publication. It might seem complicated at first glance, which is why I’m going to break it down into actionable steps.


    Medium_publication_homepage_layout

    The homepage layout default options


    Size


    This determines the size of your header on the main page of your publication.


    Medium_publication_homepagelayout_size


    Small


    Small_header


    Medium


    Medium_header


    Large


    Large_header


    Layout


    Here you can customize your header with a title, logo or both. If you choose title or both, you can also add a tagline.


    Medium_publication_homepage_layout 2


    Note: Both only applies if you choose Medium or Large header size.


    Alignment


    You can adjust your logo or text to be on the left or centered within your header.


    Medium_publication_homepage_layout_alignmentt


    Note: This only works for Large header sizes.


    Color


    You can customize the background color for your header in any shade you desire.


    Medium_publication_homepage_layout_color


    Choosing subtle will apply the color hex color you choose to these items in your publication: highlights, follow button, recommend button, and author name.


    Choosing bold will apply the color hex color you choose to the following: highlights, follow button, recommend button, author name, and the background color to your publication homepage header along with the top stories in that publication.


    Not sure where to find the perfect color? Color Hex has a ton of options you can choose from.


    Add background image


    Medium_publication_homepage_layout_background


    If you don’t prefer a solid color background, you can also choose a customized background image.


    Medium_publication_homepagelayout_backgroundimage


    Note: The background image option is only available to large header sizes.


    Arrange your stories

    The publication layout is laid out through sections. Sections are blocks of stories from your publication that are categorized by one of the following: Latest, Trending, Featured, and Tagged.


    Medium_publication_layout_structure


    Latest: The most recent published stories.


    Trending: The most recommended stories.


    Featured: Stories you handpick to be featured in this section.


    Tagged: Stories that are grouped together by one tag.


    Display Mode


    You can pick one of the three displays for your stories.


    Grid


    Grid


    Stream


    Stream


    List


    List


    Note: You’ll see an “About your publication” box under Stream and List mode.


    About_publication_box

    Publication box under “Stream” and “List” displays.


    This box is automatically filled in with your publication name, description and a link to your publication about page, and shows the number of followers you have.


    Grid display: Story placement


    The first option aligns your stories in a clean, organized way.


    Grid_display1


    The second option lays out your stories in a odd size, Pinterest-like style.


    Grid_display2


    Story Margins


    This is only available for grid displays.


    Show margins between stories


    story_margins1


    Hide margins between stories


    story_margins2


    New Section

    Create a new section by clicking on the + sign in the publication layout toolbar.


    New_section


    You’ll see that each section will have its own customizable publication layout toolbar.


    Remove Section

    Click on the garbage can icon to delete a section.


    Garbage


    Number of Stories

    Choose the number of stories you want to display in each section.


    Number_of_stories


    Last But Not Least…


    Hit Create, and voilà! Your publication is now live!


    Now all you need is an army of writers or blog topics to write about before people start flocking over to your publication.


    Best of luck!

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