Tag Archives: Millennials

The Secret to Engaging Millennials is Actually No Secret at All

Eric ChesterMay 17, 2015 To get back to Kansas, Dorothy never had to jump through all the death-defying hoops the Wizard put her through.  She had everything she needed (ruby shoes) from the very beginning. All she lacked was the understanding of how to unlock their magical powers. Since they began making their way into the workforce in the late 90’s, … Continue reading The Secret to Engaging Millennials is Actually No Secret at All

How To Effecitvely Market Financial Services To Millennials

Patrick SitkinsMay 12, 2015 Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about … Continue reading How To Effecitvely Market Financial Services To Millennials

What Millennials Seek And Desire In An Employer

Skip FreemanMarch 24, 2015 I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com. [1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born … Continue reading What Millennials Seek And Desire In An Employer

5 Strategies for Effectively Reaching Millennials with Your Email Marketing

Paula ChiocchiMarch 7, 2015 While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good news for marketers is that this demographic – also known as Generation Y — still very much uses email throughout their daily lives. But it’s important to know that millennials view … Continue reading 5 Strategies for Effectively Reaching Millennials with Your Email Marketing