B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Tag Archives: Microsoft
Oracle, Not Microsoft, Will Buy TikTok
Why Oracle, Not Microsoft, Should Buy TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2020 Technology that can be proven to protect consumer data with the same security as U.S. intelligence agencies remains behind the sale of TikTok, according to one analyst, after President Trump said he would support Oracle’s purchase of TikTok, the … Continue reading Oracle, Not Microsoft, Will Buy TikTok
Microsoft Ads 101: Get Up and Running in Minutes
Jin Choi July 11, 2020 Google is the biggest search engine ad platform in the world. But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. It’s worth a look, and this article shows you how to get started. I’ll walk through the step-by-step process to set up Microsoft Ads as … Continue reading Microsoft Ads 101: Get Up and Running in Minutes
How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Microsoft Advertising Introduces New Conversion Options
Microsoft Advertising Introduces New Conversion Options by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2020 Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. The first is called Include in conversions. The second is called View-through conversions. The options allow advertisers to assess how channels contribute … Continue reading Microsoft Advertising Introduces New Conversion Options
Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office
Ed Muzio — March 17, 2020 Dear Microsoft Office Development Team, Recently, my Office 365 calendaring system started paying closer attention to me. On a morning that started like any other, I was surprised to find an automated email informing me of the percentage of my time I’d spent “available to focus” versus how much … Continue reading Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office
Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly by Laurie Sullivan @lauriesullivan, January 17, 2020 Botify partnered with Bing to participate in its new content submission API pilot that allows brands to directly submit HTML pages to the search engine, reducing the need for crawling and further securing the indexing process for enterprise … Continue reading Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2020 One in three customers will stop interacting with a brand they love after one bad experience, and nearly half will completely abandon the company after several bad interactions, according to a PwC Future … Continue reading Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Microsoft Advertising Editor Now Supports Price Extensions
Microsoft Advertising Editor Now Supports Price Extensions by Laurie Sullivan @lauriesullivan, June 19, 2019 Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor. It means marketers can manage the extensions in bulk. Price Extensions, a pay-per-click extension that displays products or services, launched a little more than a year ago. The extensions … Continue reading Microsoft Advertising Editor Now Supports Price Extensions
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Ronald Dod on May 2, 2019 Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and … Continue reading Learn how to get better returns from Microsoft Ads
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