Tag Archives: Microsoft

Bing Ads rebrands as Microsoft Advertising

Ginny Marvin on April 29, 2019 First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik … Continue reading Bing Ads rebrands as Microsoft Advertising →

Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility

Bing Advertisement

Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access by Laurie Sullivan @lauriesullivan, April 26, 2019 Microsoft has begun to make its advertising products more accessible to those with physical and emotional impairments, either temporary or permanent. It’s also reaching out to marketers and agency reps, teaching them how to do the same. The Bing … Continue reading Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility →

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data

Bing Advertisement

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data →

Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves

Corporate

Microsoft Reorganizes: Puts Focus On Cloud, AI by Laurie Sullivan @lauriesullivan, March 29, 2018 Microsoft on Thursday announced a major reorganization, putting the focus on two divisions. One will focus on experiences and devices, and the other on cloud and artificial intelligence. Scott Guthrie, head of the cloud and enterprise group, will head the cloud … Continue reading Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves →

3 Robust Alternatives to Microsoft Project Management Software

Project Management

Rotem Gal — March 27, 2017 Follow @gal_rotem— March 27, 2017 While project management is being sought after by organizations to better carry out their projects and meet goals in a timely manner, recent statistics reveal that project management is failing. Nearly half of all traditional software projects are not delivered on time and exceed … Continue reading 3 Robust Alternatives to Microsoft Project Management Software →

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising →

Microsoft, Google Redefining Search Through Chatbots, Messaging (DD)

Marketing Guide

by Laurie Sullivan, Staff Writer @lauriesullivan, December 29, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging (DD) →

LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?

LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?2016-11-09 Published by TheLinkedinMan.com on November 09, 2016 In the second blog of this series (first one can be found here) we will look at how relevant LinkedIn is to you. Through running training sessions and talks I have … Continue reading LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me? →

Microsoft, Google Redefining Search Through Chatbots, Messaging

Search Engine Optimization

by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging →

15 Ways to Prepare for the Microsoft LinkedIn Acquisition

LinkedIn Utilization

by Colleen McKenna June 22, 2016 Follow @Colleen_InteroJune 22, 2016 Already, just days after the announcement of Microsoft buying LinkedIn, much has been written about this acquisition. Analysts, social media bloggers, LinkedIn enthusiasts and social selling experts have shared their varied opinions and hopeful enthusiasm. In short, the more I think about it and understand … Continue reading 15 Ways to Prepare for the Microsoft LinkedIn Acquisition →