Microsoft Data Shows Consumers Looking For Experiences by Laurie Sullivan @lauriesullivan, (March 17, 2022) Consumers are looking for experiences in 2022, after two years of lockdowns and restrictions due to the COVID-19 pandemic. The trend is not new — just expanded, according to Microsoft Advertising, which cites data from 2018 showing that 74% of Americans … Continue reading Microsoft Data Shows Consumers Looking For Experiences
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads by Laurie Sullivan @lauriesullivan, (February 22, 2022) Microsoft Advertising will make Dynamic Search Ads (DSA) the default beginning in April 2022, with dynamic or active descriptions — whatever word marketers choose to use. The descriptions will become available in the United States, Canada, the United Kingdom, … Continue reading Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition by Laurie Sullivan , Staff Writer @lauriesullivan, February 4, 2022 Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people searching to find the ideal car. Consumers can search for specific car makes and models, with filters … Continue reading Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition
Plus, platforms tackle getting more done in emails Chris Wood on May 5, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading New Pega products, Microsoft Ads integration: Wednesday’s daily brief
Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy
Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Michelle Morgan October 26, 2020 Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some … Continue reading How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
