Tag Archives: Micro

Preparing For 2023: Strategize Macro, Plan Micro

Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro →

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO

SEO Strategy

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO by Jim Yu , October 20, 2021 A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus … Continue reading Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO →

What are Micro Moments? How Micro Moments Work With User Intent

Productivity

Garry Grant — October 14, 2018 Follow @seoinc — October 14, 2018 What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout … Continue reading What are Micro Moments? How Micro Moments Work With User Intent →

Micro Investing: Become an Investor With a $2 Budget

Finacial Trading

Adam Henshall — July 12, 2017 — July 12, 2017 For a long time, the world of investing was limited to those with access to significant amounts of capital. If you wanted to invest, you needed large sums of money. If you wanted investment, you needed someone with large sums of money. The internet is … Continue reading Micro Investing: Become an Investor With a $2 Budget →

Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content

Twitter

Tracey WallaceJuly 27, 2015 Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users are big shoppers. On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. This is especially good news for SMBs, as Twitter reports … Continue reading Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content →

Digital Moments of Truth: Are You Mapping the Micro?

Digital Marketing

Jeannie WaltersMay 19, 2015 How do you know if your customer experience is working? REALLY working? Analytics and data tell you part of the story. If the numbers go up, then you can believe things are working, right? And if the numbers tell you a different story, then you better shape up your experience. But … Continue reading Digital Moments of Truth: Are You Mapping the Micro? →

32 Twitter Tips to Turn You Into a Maestro of Micro Blogging

Content Marketing

If like most marketing professionals you use Twitter every day, then you’ll want to come across as well as you can on the site. Social media is a wonderful tool if you know how to use it and these 32 tips for the pros will help you lift your Twitter game in 2015 and become … Continue reading 32 Twitter Tips to Turn You Into a Maestro of Micro Blogging →

Micro Segmentation Tops Email Marketers’ Wish Lists

Email Marketing

by Jordie van Rijn, October 3, 2014, What will email marketers be doing next to evolve their email programs? According to the 2014 Forrester Wave Email Marketing Vendors report, the strategies that attract the most interest are those not yet in use by enterprise e-mail senders, but on their wish list: 1. Micro-segmentation … Continue reading Micro Segmentation Tops Email Marketers’ Wish Lists →