Susie Marino October 23, 2021 If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log … Continue reading Every PPC Metric Under the Sun (+How to Improve Each & Every One)
Lovepreet Dhaliwal September 30, 2021 Whatever we do, time is an important indicator of our efficiency. It tells us how long it took us to complete a particular activity, how much it might take us in the future, and how well it could improve the process. Because of that, time plays one of the most … Continue reading Why Should You Measure Time-to-Hire Metric and How to Improve it?
Graham Smith January 22, 2021 In a previous blog post, I mentioned the North Star Metric, OKRs and ICE. I said I would explain what they were later. Well, I’m a man of my word, so here it is… If you’ve just landed on this page and want to read my previous post about Growth … Continue reading Growth Hacking; North Star Metric, OKRs and ICE Explained
inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric
Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
Ray Wang July 17, 2020 Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes. While using social media metrics such as conversion rate or lead generation rate is a more common practice to assess the quality of social media marketing, measuring social media engagement rate … Continue reading Is Social Media Engagement Rate Still a Relevant Metric?
Pam Aungst July 17, 2020 In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving … Continue reading What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
Piyush Rahate — March 16, 2019 — March 16, 2019 There has been so much written about Velocity and its impact on teams yet it is one metric that eludes everyone and keeps cropping up whenever there is discussion around productivity. Is it really a metric of productivity? Let’s explore. What is productivity? As defined … Continue reading Velocity, the False Metric of Productivity
Randy Milanovic — December 3, 2018 Follow @kayak360 — December 3, 2018 Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress’ next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little … Continue reading The Best Web Metric of them All
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?