Tag Archives: Metric

Why don’t martech vendors provide a tool for the metric that matters?

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025   The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters?

Use conversion rate as your key email marketing metric

Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance.  Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not.  Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric

Optimizing digital experiences: Don’t focus on just one metric

A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024  Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric

New Metric Measures How Videos Perform Based On When They Were Uploaded

New Metric Measures How Videos Perform Based On When They Were Uploaded by Colin Kirkland , March 23, 2023 Global social video analytics firm Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now be able to determine what time of … Continue reading New Metric Measures How Videos Perform Based On When They Were Uploaded

15 seconds of engagement as a simple content metric

inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric