Randy Milanovic — December 3, 2018 Follow @kayak360 — December 3, 2018 Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress’ next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little … Continue reading The Best Web Metric of them All
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017 What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value
Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017 Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy
Sruthi Narayanan — April 9, 2017 Follow @getzaius— April 9, 2017 A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On their own, neither conversion … Continue reading Revenue Per Visit: The Most Important Ecommerce Metric?
William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
Gina Botti — November 8, 2016 — November 8, 2016 There is a data struggle among marketing experts. When it comes to proving and improving ROI from their digital marketing channels, they lack ample data to be confident in their optimization decisions. In fact, 46% of B2B marketers state their top challenge is the difficulty … Continue reading The LinkedIn Conversion Metric That Must Not Be Forgotten
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by Larry Kim July 10, 2016July 10, 2016 There’s no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. You can measure: Bounce rate Time on site Sign-ups Shopping cart abandonment Purchases Cost per conversion Etc. But one metric is more important than all the rest. I know what you’re … Continue reading What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)