Tag Archives: Merchandising

Merchandising Your Website: Call to Action Examples and More!

Julie Chomiak — May 1, 2017 — May 1, 2017 A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s impact on every visitor, consider merchandising your website. What exactly does merchandising your website mean? … Continue reading Merchandising Your Website: Call to Action Examples and More!

5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. Stephanie LeVonne on April 19, 2017     When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold … Continue reading 5 ways your merchandising strategy is affecting SEO performance

Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business

by Tracey Wallace June 30, 2016 Follow @tracewallJune 30, 2016 Shoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. For instance, when shopping on marketplaces like Amazon, consumers are looking for speed in both finding a product … Continue reading Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business

Conversion Optimization: Merchandising Your Product Pages

by Ari Gillam April 4, 2016April 4, 2016 Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes … Continue reading Conversion Optimization: Merchandising Your Product Pages

How Business Merchandising Audits Can Lead to Improved Strategies

by Victoria Vessella February 3, 2016 Follow @v_vessellaFebruary 3, 2016 Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform … Continue reading How Business Merchandising Audits Can Lead to Improved Strategies

How Field Merchandising Audits Can Lead To Improved Business Strategies

by Victoria Vessella January 5, 2016January 5, 2016 Conducting regular merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform thorough field merchandising audits … Continue reading How Field Merchandising Audits Can Lead To Improved Business Strategies

Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)

Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)

The Popular Debate: Insourcing vs. Outsourcing Merchandising

Nancy Chen November 22, 2014   To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However, when deciding whether or not to outsource an important component of your business like merchandising, you should … Continue reading The Popular Debate: Insourcing vs. Outsourcing Merchandising