Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Andrew Dennis on February 16, 2018 Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and … Continue reading A link-building case study: Using brand mentions and competitive linking tactics
Links have long been the major ranking factor to optimize, but search engines may have just found a more accurate signal to rely on. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core … Continue reading How to use brand mentions for SEO, or the linkless future of link building
Mike Allton — June 23, 2017 Follow @Mike_Allton — June 23, 2017 Have you ever wanted to let someone else know that you were talking about them in a post to Facebook? Or perhaps you wanted to share something about a particular business and would have liked to notify their Page. But you couldn’t get … Continue reading The Complete Guide to Facebook Mentions and Tags for People and Pages
3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links
by Dorian Travers January 7, 2016 Follow @https://twitter.com/wpromoteJanuary 7, 2016 As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one … Continue reading How To Discover and Claim Unlinked Brand Mentions
If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015 What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
James LovejoyApril 28, 2015 For any social media intelligence stack, data lies at the foundation and dictates the capabilities and credibility of any insight extracted. It seems painfully obvious that the quality of the data would determine the success of all ensuing efforts, but too often do community managers, social media researchers and marketers miss … Continue reading Marketing: Uncovering Untagged Mentions
Ann Smarty November 30, 2014 This question I hear all the time: “How do you manage to be everywhere”. Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects. Here are my tips.. Types of mentions I am monitoring: My full name … Continue reading 5 Dashboards to Monitor Your Brand Mentions: Be Everywhere
Now desktop users can see all mentions of a page or personal profile without checking notifications. Martin Beck on November 13, 2014 Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the … Continue reading Google+ Makes It Easier To See Your Mentions
