Tag Archives: Mentions

A link-building case study: Using brand mentions and competitive linking tactics

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Andrew Dennis on February 16, 2018     Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and … Continue reading A link-building case study: Using brand mentions and competitive linking tactics

How to use brand mentions for SEO, or the linkless future of link building

Links have long been the major ranking factor to optimize, but search engines may have just found a more accurate signal to rely on. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core … Continue reading How to use brand mentions for SEO, or the linkless future of link building

Learnings From 31,000 Media Mentions And 26,000 Links

3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links

How To Discover and Claim Unlinked Brand Mentions

by Dorian Travers January 7, 2016 Follow @https://twitter.com/wpromoteJanuary 7, 2016 As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one … Continue reading How To Discover and Claim Unlinked Brand Mentions

Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing

If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015  What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing