Tag Archives: medium

Voice: One Medium To Rule Them All

Voice: One Medium To Rule Them All by Cory Treffiletti , Featured Contributor, June 27, 2018 Many of the titles I use in this column are repurposed from geek culture and only the geekiest among you will notice the reference — but this one should resonate a little more broadly, I hope. It’s a big … Continue reading Voice: One Medium To Rule Them All →

What the New Tax Laws Really Mean for Small and Medium Companies

Tax Management

Dave Scherer — April 6, 2018 — April 6, 2018 FirmBee / Pixabay Seeing your organization’s taxes go down in 2018 might be cause for celebration, but the situation is far from straightforward. Even a single small change to tax law can have ripple effects throughout your entire business. What may seem like a positive … Continue reading What the New Tax Laws Really Mean for Small and Medium Companies →

Will Gutenberg Revolutionize WordPress or Drive Users to Medium?

WordPress

Mari Kane — September 21, 2017 Follow @blogsitestudio — September 21, 2017 stux / Pixabay I heard snippets of talk about Gutenberg on WordPress all summer long, but since I was traveling I didn’t have time to really investigate it. Recently, I ran into a fellow WordPresser and she told me that WordPress 5.0 is … Continue reading Will Gutenberg Revolutionize WordPress or Drive Users to Medium? →

Marketing Strategies For Small and Medium Businesses Should Include Beacons

Marketing Strategy

Lakshmi Harikumar — September 11, 2017 Follow @mobstac — September 11, 2017 If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for … Continue reading Marketing Strategies For Small and Medium Businesses Should Include Beacons →

For Millennials, The Medium Is The Experience

Millennials

For Millennials, The Medium Is The Experience by Brad Johnson , Columnist, July 31, 2017 Brands targeting Millennials: create a not-to-be missed experience and Millennials will come, post heavily online and become massive brand loyalists. Eventbrite and Harris surveyed Millennials on how they spend their money and found a whopping 78% would drop a decent … Continue reading For Millennials, The Medium Is The Experience →

18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

Marketing Lessons

Dan Shewan — December 23, 2016 — December 23, 2016 For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest … Continue reading 18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium →

The Best Ways to Optimize Video Content for Every Medium

Video Strategy

by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium →

How to Optimize Video for Every Medium

Video Optimization

by Jeremy WickAugust 19, 2016 It’s no big secret that video often improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no … Continue reading How to Optimize Video for Every Medium →

Search Marketing Is Becoming A Visual Medium

Search Engine Marketing

by Aaron Baar, Staff Writer, August 9, 2016 For much of its existence, search marketing has been about keywords and marketers making sure (or trying to make sure) their text matched what text consumers would be searching for. But we live in a visual world, and as smartphones — with their ubiquitous cameras and small … Continue reading Search Marketing Is Becoming A Visual Medium →

7 Medium Optimization Tips To Get Your Articles To Go Hot

SEO Strategy

by Larry Kim July 25, 2016July 25, 2016 At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you’re feeling like your great content is going unnoticed and unloved. One great thing about Medium is that it’s about the value of your ideas. … Continue reading 7 Medium Optimization Tips To Get Your Articles To Go Hot →