Tag Archives: Media

The Complete Guide to Social Media Listening for Nonprofits

Anna Bredava September 15, 2020 While there are thousands of articles talking about various techniques and tools businesses can use to boost their profits, nonprofit marketing is a bit of an obscure topic rarely discussed in the wider marketing circles. When you think about successful marketing campaigns, it’s rare that your first example will be … Continue reading The Complete Guide to Social Media Listening for Nonprofits →

Digital Media and Marketing: Media and Marketing Aren’t Synonyms

Angela Hausman, PhD September 4, 2020 Digital media and marketing, even narrowing our focus to digital marketing, aren’t synonymous. Just as marketing is more than advertising, digital marketing is more than digital media. To be effective, digital advertising must incorporate the core concepts of marketing (all of the marketing, not just advertising), then adapt them … Continue reading Digital Media and Marketing: Media and Marketing Aren’t Synonyms →

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis →

5 Unstoppable Ways to Grow Your Social Media Following

Chris Christoff September 3, 2020 Social media is one of the best platforms to promote and create awareness about your business. However, for your social media marketing campaigns to be successful, it’s important that you have a strong follower base. While it’s difficult to grow your following fast, if you’re strategic, you can quickly create … Continue reading 5 Unstoppable Ways to Grow Your Social Media Following →

Fact or Fiction: The Battle for Truthiness in Social Media

Jonathan Crossfield August 28, 2020 In 2005, the American Dialect Society declared “truthiness” its word of the year – but not for its original, albeit archaic, usage of describing the habit of being truthful. Earlier that year, comedian and satirist Stephen Colbert gave truthiness a very modern and ironic spin when trying to come up … Continue reading Fact or Fiction: The Battle for Truthiness in Social Media →