Scott Monty is leaving Ford Motors after six years as head of its social media group. This is a great loss for Ford, in my view. It also heightens my growing fears about how big brands will handle social media in the coming years. Like me, Monty has long been a champion of using social media … Continue reading Scott Monty Leaves Ford: What it Means to Social Media
Tag Archives: Media
What Type of Agency Will Own Social Media Marketing?
Bissell’s director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That’s one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency … Continue reading What Type of Agency Will Own Social Media Marketing?
Social Media Lead Generation: Opening the Gate for Gated Content
Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email before it allows you a copy of their whitepaper. The key here, of course, is obtaining your email, an easy and surefire way … Continue reading Social Media Lead Generation: Opening the Gate for Gated Content
Powerful Tips On Harnessing The Right Social Media Platforms Released In New Social Media Marketing Snapshot
Snapshot by Fannit.com Fannit.com releases a new article detailing the strengths of the top six social media platforms and how each one should be used to bolster business marketing campaigns Seattle, WA (PRWEB) April 05, 2014 “As the creative use of social media networks continues to expand, there’s never been a better time for businesses … Continue reading Powerful Tips On Harnessing The Right Social Media Platforms Released In New Social Media Marketing Snapshot
Column: Don’t let social media steal your message
I was never a true believer in the power of social media until the High Park Fire in 2012. When the fire broke out, not only were the images broadcast on television across the country, but photos of the fire, smoke and devastation were all over social sites. I don’t think any post was done … Continue reading Column: Don’t let social media steal your message
Small business guide: How your company can carve out space on your customers’ phones
By J.D. Harrison, Published: April 20 E-mail the writer Whether they’re looking for a mechanic, new shoes or a restaurant for dinner tonight, consumers are increasingly searching for local businesses not on their desktop or laptop computers, but on their smartphones. So the question becomes, are they finding yours? “About a decade ago, every business figured … Continue reading Small business guide: How your company can carve out space on your customers’ phones
5 Ways Brands Can Drive Earned Media During Big Events
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a brand. Consumers place more trust … Continue reading 5 Ways Brands Can Drive Earned Media During Big Events
Social Media Analytics Funnel
The funnel has been for a while used as a good solid structure in marketing strategies for several years. You will frequently notice of the keywords for instance , “purchase funnel” or possibly “sales funnel” getting used to present the various kinds of tiers of manners persons carry out when making a purchase. This has … Continue reading Social Media Analytics Funnel
5 “INfluencers” All Marketers Should Follow
@LinkHumans Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the … Continue reading 5 “INfluencers” All Marketers Should Follow
Integrate Email and Social Media Marketing in Five Easy Steps
Social media and email are two of the most important weapons in your marketing arsenal. Picking one out of them is not an option for any smart marketer, and both are important part of the marketing mix. Both when working as a separate entity can serve a limited purpose, but, when combined together create a … Continue reading Integrate Email and Social Media Marketing in Five Easy Steps
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