Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Whether the content is created … Continue reading 7 Outstanding Content Marketing Tips for Small Businesses
Tag Archives: Media
Falling for These 4 Social Media Marketing Myths Will Cost You Money
What’s worse than being uninformed? Being misinformed. In the complex world of social media marketing, a staggering number of pitfalls occur when strategists think they know something, but don’t. A strategist who’s in the position of “not-knowing” knows that he doesn’t know; this can be fixed. But a strategist who believes he knows the truth … Continue reading Falling for These 4 Social Media Marketing Myths Will Cost You Money
Social Media Day Phoenix for small businesses set
Facebook, Twitter, Instagram, and Pinterest. Small businesses are invited to learn more on the power of social media at Social Media Day Phoenix. The event is a salute to Social Media Day, a worldwide celebration created by Mashable in 2010 honoring a digital revolution. Social Media Day Phoenix will be held on June 28 at … Continue reading Social Media Day Phoenix for small businesses set
10 Things You Need to Know About Social Media Marketing Right Now
10 Things You Need to Know About Social Media Marketing Right NowHere’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow … Continue reading 10 Things You Need to Know About Social Media Marketing Right Now
Cross The Effectiveness Threshold In Your Social Media Marketing
Whenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that the Starship Enterprise’s condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don’t simply carry … Continue reading Cross The Effectiveness Threshold In Your Social Media Marketing
LiNC 14 social media conference: five key takeaways
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week. The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways
10 Fundamentals of Social Media Marketing
There are many guides, best practices and tips for social media marketing out there. This is a different list. These are 10 principles that are fundamental for organizations that are building a social media plan. The goal is to help you establish a mindset that will help you come up with a strategy. I learned … Continue reading 10 Fundamentals of Social Media Marketing
8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy
So you run a brand and you’ve decided to dive into the world of social media. Before you hop in that rocket ship straight for Facebook and Twitterland, and start sharing things all willy nilly, consider the effects a calculated social media marketing strategy will have on your efforts. Like any business decision, it’s important … Continue reading 8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy
4 Things Marketers May Not Know About Social Media Marketing
I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I’m Donald Duck. Translation: Don’t believe anyone who says they know everything about social media. Ever. Why? For the simple reason … Continue reading 4 Things Marketers May Not Know About Social Media Marketing
5 Questions To Ask Your Social Media Marketing Intern
Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. For recent college grads, however, social media has been a part of their everyday lives for as long as they can remember. So does this mean recent graduates are the key to having a successful Social Media Marketing plan? The … Continue reading 5 Questions To Ask Your Social Media Marketing Intern
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