William YatesSeptember 4, 2015 Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel. And this is interesting, because in the b2b space, prospects and customers may be up to 57% of the way through their purchase … Continue reading B2B Social Media and Social Marketing: Really an Effective Business Tool?
Jesse McFarlandSeptember 4, 2015 It’s common knowledge that setting up and running any social media network is free. Yet, even though social media is a free service, it really doesn’t do much for you or your business unless you put a lot into it. A successful social media marketing strategy for a business can take … Continue reading Small Business Marketing: How Much Does Social Media Cost?
Rosalind HenshellSeptember 4, 2015 The Many Uses of Social Media To get the most out of social media for your business you need to think of it in a completely different way than you would for your personal life. In business, social media isn’t just about liking everything your friends do, or sharing pictures of … Continue reading The Many Uses Of Social Media
Sahail AshrafSeptember 3, 2015 Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. We help you to combat this … Continue reading 35 Engaging Social Media Post Ideas For Businesses
KC ClaveriaSeptember 3, 2015 Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result, many marketers started referring to themselves as social media gurus, mavens, and ninjas. But … Continue reading Here’s Why You Shouldn’t Aspire to Become a Social Media Guru
Anne KimbrelSeptember 3, 2015 The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the … Continue reading How a Minor League Team Uses Social Media to Improve Fan Engagement
Christine SkiffingtonSeptember 3, 2015 One of the greatest advantages of social media is the ability to create a community and casually interact with customers. Not only does this build trust, it also humanizes companies by showcasing a personality and placing a “face” behind the brand. Taking time to setup a strategy for how the business … Continue reading How to Respond to Customers on Social Media
Priya Florence ShahSeptember 1, 2015 When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers or formulae. But in the process of creating their guides on ROI for social … Continue reading ROI Of Social Media: Why It Matters And How To Measure It
Richard BarkerSeptember 1, 2015 When it comes to your social media marketing effort, increasing your social sharing of the content from your website and blog is paramount to your success. Effective content marketing requires the most number of eyes to see your text, images and video. So, it is important for you to get what … Continue reading How to Use Social Media to Increase Sharing of Your Website and Blog Content
Francesca Di MeglioSeptember 1, 2015 Social media – particularly reviews and user-generated content – is a necessity for small businesses. It fulfills the desire consumers have to engage with brands, helps build trust and respect, and can boost sales. Yet 34 percent of small business owners say they don’t think social media can provide value … Continue reading Social Media: Worth the Hype? You Betcha.
