Tag Archives: Media

How to Leverage Paid Media for the Entire Customer’s Journey

November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey →

Building a Powerful Brand with Social Media Employee Advocacy

Aditi Prakash — November 15, 2016 Follow @adi199341— November 15, 2016 Since its inception social media has steadily evolved and grown into an indispensable marketing tool. In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and … Continue reading Building a Powerful Brand with Social Media Employee Advocacy →