How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness
Tag Archives: Measures
Make It Flow: Desperate Times Call for Desperate Measures?
Alex Kudinov — April 17, 2019 Follow @AlexKudinovPST — April 17, 2019 Flow of work and, most importantly, value is paramount. There are times when you keep looking at the process and don’t understand what is going on, what is wrong, and why stuff is not getting to done. All the answers to questions asked … Continue reading Make It Flow: Desperate Times Call for Desperate Measures?
How Social Media Measures Up In Today’s SEO
Susan Gilbert — June 28, 2018 Follow @SusanGilbert — June 28, 2018 The Art of Social Media Affecting SEO Does social media factor into SEO? This has been a long debated question, and the answer may surprise you. Both content and conversations through the top social networks send out social signals, which ultimately has an … Continue reading How Social Media Measures Up In Today’s SEO
5 Ways for Encouraging Your Employees to Take Security Measures Seriously [Infographic]
Alan Rita — May 5, 2017 — May 5, 2017 There is an undoubtedly need for increasing our security measures these days, especially if we consider the latest news on cyber security breaches and the potential damage that could imply for our business’ interests. However, it is a relatively minor part of the total amount … Continue reading 5 Ways for Encouraging Your Employees to Take Security Measures Seriously [Infographic]
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
3 Social Media Security Measures to Avoid Cyber Threats
by Ashfaq Ahmad February 5, 2016 Follow @AshfaqOfficialFebruary 5, 2016 Every now and then we hear about cybercriminals going past the firewalls and messing the crucial delicate information of the companies. No matter how much the security is fortified the cybercriminals get passed through the slick flaws and meddle with the corporate image. The security … Continue reading 3 Social Media Security Measures to Avoid Cyber Threats