The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Chris Wood on June 13, 2023 Shake Shack, a chain that began as a single burger stand near New York’s Flatiron building, has grown to over 450 locations in the U.S. and around the world. The … Continue reading How Shake Shack measures experience and activates customer insights
Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI by Laurie Sullivan @lauriesullivan, April 11, 2023 As China publishes proposed rules around advertising and artificial intelligence (AI), one of the country’s largest and most successful tech giants and marketplaces on Tuesday unveiled Tongyi Qianwen, the company’s artificial intelligence-based chatbot rival to ChatGPT. Alibaba’s … Continue reading Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
New Metric Measures How Videos Perform Based On When They Were Uploaded by Colin Kirkland , March 23, 2023 Global social video analytics firm Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now be able to determine what time of … Continue reading New Metric Measures How Videos Perform Based On When They Were Uploaded
By Josh Boak—Associated Press January 19, 2023 The countdown toward a possible U.S. government default is in the offing, and frictions between President Joe Biden and House Republicans are raising alarms about whether the United States can sidestep a potential economic crisis. The Treasury Department on Thursday said in a letter to congressional leaders it has started taking … Continue reading What are ‘extraordinary measures’? Treasury says debt ceiling reached, default possible
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Laura Patterson April 1, 2021 Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, … Continue reading Productivity Measures Improve Performance and Operational Excellence
Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard
Karl Feldman — April 6, 2020 Today, we’re going to talk about five top measures of M&A success. In 2020, the fundamentals continue to look strong so we can expect quite a few more M&As in our industry. TRANSCRIPTION: Today, we’re going to talk about five top measures of M&A success. In 2020, the fundamentals … Continue reading Top 5 Measures of M&A Success
Daglar Cizmeci — March 31, 2020 When establishing a new company, it’s vital that the employees you recruit are both comfortable and productive in their working environment. Sadly, for some business owners, the task of building a workplace that’s ripe for productivity is easier said than done, and some workers can struggle to hit their … Continue reading 6 Measures to Instill a Positive Work Ethic in an Office
How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness
