Tag Archives: McKinsey

McKinsey Analyzes Economic Impact Of Generative AI

McKinsey Analyzes Economic Impact Of Generative AI by Laurie Sullivan @lauriesullivan, June 16, 2023 The impact of generative artificial intelligence (GAI) on productivity could add trillions of dollars to the global economy, according to data released this week from McKinsey & Company. The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually … Continue reading McKinsey Analyzes Economic Impact Of Generative AI →

Social Media ROI: Lessons from eBay, McKinsey and Unilever

Return On Investment - ROI

Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever →