Tag Archives: McKinsey

Social Media ROI: Lessons from eBay, McKinsey and Unilever

Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever