Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Tag Archives: Matches
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords
How To Create Content That Matches Your Sales Funnel
By Michael Georgiou June 3rd, 2016 A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers. With email and content marketing, it is crucial that … Continue reading How To Create Content That Matches Your Sales Funnel
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