Tag Archives: Marketo

Stensul introduces dynamic content authoring for Salesforce and Marketo

Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo →

MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Marketing Platforms

Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable. Alexandre Pelletier on November 5, 2021 Predictive Audiences Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According … Continue reading MOPS Rundown: What matters in Marketo and Bizible’s Q4 release →

HubSpot vs. Marketo: What Platform is Right for Your Business?

Marketing Platforms

Roman Kniahynyckyj — December 15, 2017 Follow @kniahynyckyj — December 15, 2017 You know you want to use a digital marketing platform to help advance your business to the next level. But you don’t know which one to choose. Two platform names you’re sure to have heard bandied about are HubSpot and Marketo. Each of … Continue reading HubSpot vs. Marketo: What Platform is Right for Your Business? →

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

IOT

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016 Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce) →

Marketo Announces Integration With Google Analytics, AdWords

Google

Data sharing to enable ad personalization and budget optimization based on customer journey outcomes. Ginny Marvin on April 2, 2015 Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in … Continue reading Marketo Announces Integration With Google Analytics, AdWords →