A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows By Mike Pastore Published on April 8, 2026 A new model context protocol (MCP) server for Adobe Marketo Engage is expected to be announced at Adobe Summit, later this month in Las Vegas. MCP servers … Continue reading Is Adobe bringing AI-driven automation to Marketo?
Tag Archives: Marketo
Marketo deprecates SEO feature in latest release notes
The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer. By Mike Pastore Published on March 18, 2026 Last updated on March 18, 2026 Much of the news in the February 2026 release notes for Adobe Marketo Engage focused on its Email Designer … Continue reading Marketo deprecates SEO feature in latest release notes
Email designer updates take center stage in Adobe Marketo July updates
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing. Mike Pastore on July 30, 2025 Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. … Continue reading Email designer updates take center stage in Adobe Marketo July updates
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here’s what’s new for Adobe Marketo Engage users from the May 2025 updates. Mike Pastore on May 28, 2025 The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer, which was unveiled earlier this year. Here’s a closer … Continue reading Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Marketo update improves audience insight for webinars
Adobe continues to improve its webinar capabilities in the latest Marketo update. Lindsay Fay on August 21, 2024 Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from … Continue reading Marketo update improves audience insight for webinars
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members. Chris Wood on June 20, 2024 Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a … Continue reading Marketo experts share tips for successful MAP implementations
Marketo April 2024 releases: Webinar enhancements, Activities API update and more
April’s update also includes changes to permission for both users and admins. Nate Mattison on May 6, 2024 The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s … Continue reading Marketo April 2024 releases: Webinar enhancements, Activities API update and more
Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API. Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
Stensul introduces dynamic content authoring for Salesforce and Marketo
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo
MOPS Rundown: What matters in Marketo and Bizible’s Q4 release
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable. Alexandre Pelletier on November 5, 2021 Predictive Audiences Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According … Continue reading MOPS Rundown: What matters in Marketo and Bizible’s Q4 release